One of the greatest secrets for succeeding in business is using the on-hold time into a marketing session. Instead of putting callers into voicemail, you are better off telling your callers that you are glad they called and that you will be available to answer their questions in a short while. While they are holding, you can use ads on hold to let them know about your products, services, brand, industry information and any promotions you may be having; this is a cost-effective way to do business whether you are a small company or a multinational.
Positive caller experience: When the atmosphere is great people don’t mind staying longer; customers normally judge companies using their contact experience whether it is on the phone or in person. Just like you cannot allow an awkward moment of silence in a physical meeting, you must treat callers in the same way. Let your ads on hold help you to create a pleasant greeting and deliver professionally recorded messages on hold to entertain and inform them as they wait.
Sound professional to boosts sales: Your callers don’t have the time to waste time and, as a result, they use the first few seconds or minutes to create a perception about your company; perception is a reality in business. Customers who get treated to a customized greeting while they are on hold are usually more likely to feel reassured that they called a company that has an effective solution to their needs.
Reduce hang-ups with professional ads on hold: You want to make sure that your customers are listening to something interesting, appealing and informative and they will definitely stay longer. You can let them know how important their business is by feeding their curiosity and they will become less frustrated and hold longer. Customized ads on hold and on hold music are one of the best ways to reduce hang-ups by close to two-thirds.
Reinforce ad campaigns with on-hold: You can easily market your new products and services to our existing customers at a relatively small cost compared to other media. Ad on hold messages has been known to increase callers’ requests for additional information regarding specific products and services that were mentioned while they were on hold.
Target-marketing solution: When you use ads on hold, it is your message alone that plays directly to an audience that has already taken a step to try and find out more about your company. When you market to such customers, your message media company ensures that the scripts that are used talk to them while the music on hold reflects your business model.