With personal computer and laptop at every home, companies are focusing more and more on survey online as these surveys offers in-depth understanding of data gained from customers. With help of any survey creator company, now it is really simple to conduct an online survey without engaging much manpower and resource.
What is Online Survey?
An online survey is a set of questions in form of a questionnaire that targets the browser of the internet to gain useful data from them. Online surveys are primarily conducted to store the answers and statistical tools to offer analytics. Some survey online comes with incentives like prizes and gift hampers to encourage more and more people to participate in the survey.
Benefits of Online Survey
Thanks to the modern survey creator companies, online surveys are the most effective and easy way to get in touch with the target audience. There are loads and loads of benefits of having an online survey. Here are some of them.
1. Time Saving
Unlike traditional research methods, online surveys can be completed in a short span of time. As information from the target audience is being stored automatically, you don’t have to wait for the paper questionnaires to get back to you. It is been noticed that online surveys receives most of its responses within first 3-4 days of the survey.
2. More Precise & Accurate
As traditional research methods involve submission of responses of participants via some paper form or human-made entry, the chances of getting errors are more in such procedures. Whereas in online surveys, the margin of errors gets reduced appreciably as audiences here enters their responses directly into the system. Survey online eliminates the involvement of any staff to enter the data into the system and thus minimizing the human error.
3. Much Cheaper
Online surveys have gained massive popularity from the researchers and companies because of their nominal cost. This kind of survey saves moneys on allocating huge resource which is quite common for traditional survey methods. Online questionnaires allow users to enter responses directly into the system thus eliminating data-entry and postage cost.
4. Easy To Use for Contributors
The biggest advantage of that an online survey offers is the flexibility and ease of use for the participants or contributors. Here, people can pick a time of their own that suits them and they don’t have to use a telephone or hard-copy to give their inputs. Survey creators design the online questionnaires in a way that lets the user skip questions which are not relevant.
5. Flexible Format
In an order to gather relevant information from a particular target group, format of the online survey can easily be moderated. Depending on the answer of the previous question, system automatically skips irrelevant questions or designs the next question to get more accurate and honest answer. So, online surveys offer the complete flexibility to change or modify the question format without altering the primary goal of the survey which is to collect realistic statistics suitable for research works.