Content marketing is an extremely powerful strategy for several businesses. But, today companies are turning towards influencer marketing to have even longer legs for their content. If you are looking for a proper definition of influencer marketing, then it has to be, a kind of marketing that was born from several types of recent studies and practices, where the focus lies on key individuals rather than focusing on the target market as a whole.
In layman’s terms, influencer marketing has to be when the businesses work in coalition with influential people from the industry to create content marketing which has a much broader reach.
Why should you choose Instagram for the purpose of Influencer Marketing?
You might wonder why pick Instagram when there are several other social media platforms, right? Are Facebook, YouTube, and Twitter not as effective as Instagram? If truth be told, Instagram has to be one of the best platforms for the purpose of influencer marketing campaigns. With 800 million active users on a monthly basis, this is the best place for marketers to reach out to the target audience. Yes, Facebook has a larger user base, but the users aren’t as active as that of Instagram. When you try to reach out to the audience via Instagram, it will be heard and seen more. A recent study even proved Instagram as the best social media platform for the highest rate of interaction from the audience. Today, we will help you optimize your Instagram influencer marketing strategies. Take a look at the list of practices we have assembled for you.
Try to define the goals you have –
You can’t just launch a campaign on Instagram for influencer marketing without having a clear and compelling goal in your mind. If you want to promote your business as a successful brand, then it’s not enough to launch a campaign. You have to clearly define what success is to you. This will help you measure the influencer marketing campaign’s effectiveness. Are you looking for more followers or do you want more traffic to your landing page or website? Or maybe you are looking to increase revenue and conversions.
No matter what your goal is, you must be very clear about it. This will help you understand how you can execute the campaign.
Define the performance metrics –
Now that the goal of your campaign is all set, you have to take the time to define the significant performance metrics which will measure the rate of success of the campaign. If you are looking to increase the brand awareness then social media impressions, reach, rate, follow growth, etc. are very important. But, if you want to drive revenue then you have to look at metrics like conversion rate, click through rate, total basket value, and so on.
Watch out for ideal influencers –
Have you considered about the kind of influencers that will help you reach your goal? Are you looking for negative influencers which will help you gain massive reach? Or are you looking to achieve the trust of a relevant but small audience with the help of micro-influencers?
Rather than spending your time looking at the follower size of the influencers, you must take some time to think about the more important aspect, which is obviously relevance. You have to work with those influencers who are in sync or relevant to your brand or business. After relevance, another crucial factor that you have to keep in account is the engagement rate. When an influencer has a higher engagement rate, then it is the sign that the audience is loving the content and is interacting with it.
Build a genuine and unique relationship with your influencers, once you have found the appropriate ones for your business.
Always execute campaigns which meet your goals –
Several influencer marketing campaigns are there on Instagram. If you seek exposure, then influencers can be a part of your sponsored posts which will feature the product or service of your brand. You can even inform and educate the target audience as you build their trust for your product or service. This website www.invideo.io gives every influencer six months of free use and this is the way they built relations. It is the best way to create tailored content for Instagram no matter what your goal is. Influencers can even be in charge of your Instagram for a day. It is going to draw more followers to your page and also create new ones.
These are some of the best ways you can do influencer marketing.