If you are running a restaurant or a takeaway store you are aware of the fact that your business is a function of your reputation. If it was ‘word of mouth’ in the past it is all about online reviews and ratings. Now what is your reputation based on? It definitely has to be the quality of the cuisines you offer to your customers. When they tantalise your customers’ taste buds you will witness increased footfalls. And it all starts with sourcing the right ingredients for your dishes. Make comprise here and buy breads made of sub-standard ingredients and the best of chefs in your team won’t be able to create magic on a platter.
Bread is surely among the most important ingredient for your food business. Just scan though your menu and you will realise that it is the soul of majority dishes. Not surprisingly you need to tie up with the best bread manufactures in town to stay a cut above the rest. In other words the quality of bread used in your preparations can make or break your business. Ask any veteran in the food industry and they would always stress on the importance of finding reputable bread manufacturers. In a market that is fragmented with dozens of wholesale bread makers you need to make an informed choice.
Look for growth stor
Talk of wholesale bakers and you would find them everywhere but like all other businesses they are spread across the spectrum. While few of them have established their reputation over decades there are many fly-by-night operators that you must avoid. This is why it is important to look at the growth story of the wholesalers. For instance if a manufacturer has been in business for a couple of decades or more they would definitely have built the right credentials to survive in this competitive market. There are a few that started as small family owned businesses and have grown in size and scale over the years. That’s the kind of growth story you need to look for. If they have been fulfilling the needs of other restaurants and eateries over the years they tick all the boxes to be your right business partners.
Variety is the spice of life
You would have heard this saying umpteen number of times. If it applies to a business more than anything it surely has to be the food business. As a restaurateur you surely aren’t looking for a manufacturer who only offers the standard sliced white bread. Though it is something you would need in your menu anyways you also need to add much more variety to your menu. As someone in this business you would know the growing popularity of pita bread in Melbourne. Does your bread manufacture make the best pita breads in town? Do they have hotdog rolls and hamburger rolls in their list of supplies? When you find a manufacturer who can provide you with a wide variety of breads it will definitely make the most successful partnership.
About Author: Paul Roos is a veteran baker who works with one of the leading bread manufactures in Australia. He regularly writes on similar subjects and is a big fan of pita bread in Melbourne.