Many business owners mistakenly assume that an up-to-date, good-looking website is all their business need, and that blogging is only for youngsters and new tech start up. The truth is, this assumption is not true. In fact, a blog has become more and more of an essential part for business to successfully connect with potential and existing clients. Here are a few reasons why businesses need to take blogging more seriously:
More real estate for content marketing
Traditionally, businesses put their promotional content within banners on the sidebars. When they run out of space on their site, they seek out other sites to buy ad space. However, while this traditional way of advertising may still work for some, customers are growing more and more tired of this. Plus, many seek help of AdBlock and other software to get rid of advertising on the web.
What readers want is information that offers value to them. Hence the birth of content marketing, where promotional content is built into articles and blog posts. With the right content, not only businesses can retain visitors to their sites and have a better chance of converting these visitors into leads or paying customers.
And what a better way to publish your content marketing materials than a built-in blog? It’s free and it attracts visitors to your sites, where they can easily make purchase or get in touch with you.
An affordable way to keep your customers happy
Customer support is an important part of every business. Getting a sale is hard, but if you cannot handle after-sale support, your customers will be quick to seek other options. However, it may be hard and time-consuming to answer the same questions from different customers again and again. So why not post a FAQ or tutorial post to help guide your customers the right way? These posts will also provide exceptional value to your customers and leads, allowing them to better understand your product and service.
This is just one of many examples of how a business can connect with their clients better through a blog. Other than writing about the product and service itself, businesses can also blog about upcoming events, special offers and other organizational updates. This way, customers can feel that they understand what goes underneath the surface and connect better with the business.
A way of generating leads
Aside from helping existing visitors to your site, your blog can also serve as an important way of generating new leads and attracting organic traffic to your site. This happens when visitors search for certain keywords that matches your content, and happen to find your blog and your web site through Google search. Organic traffic is so important for a business, because it brings to you people who are already researching what you offer. They might have a problem, and if your content offers an answer or a solution to that exact problem, you get yourself a deal!
The fact is, SEO friendly content is extremely important and can make or break your online marketing campaign. With a blog, you can keep your site constantly updated with fresh content, which Google likes!
These are just three among many reasons why blogging has become an essential part of online marketing. Unlike traditional marketing outlets, guest posting service is about customer service as much as it is about sales. Start a blog, keep quality content coming, and your business results will definitely improve.