These days, it’s easy for meta tags to be overlooked in favour of other SEO strategies given that they no longer impact on the search engine ranking of your website. However, they do offer other advantages and continue to be an important part of your overall SEO strategy. So, when it comes to SEO, Perth businesses shouldn’t overlook the humble meta tag. Let’s take a closer look!
What are meta tags?
Meta tags are short descriptions which are used to describe the content of a particular webpage. The description doesn’t actually appear on the web page but is designed to give information to the search engine and to users. While less important from a ranking perspective these days, the meta description that you enter is what users see when your business appears in the search engine rankings.
Why are meta tags important?
When the description of your meta tag is engaging and contains the right keywords, it encourages users to click into your website as it’s what users see in the search engine results. Your meta tag shows users that your website contains the relevant information and therefore can increase conversions. So, while they may not impact on your ranking, they do have a positive impact on your click through rates.
What should I include in my meta tags?
The two parts of your meta tag will be your title and description. Your title is meant to give users insight into the content of the page and will help them make a decision as to whether they click or not so use your words wisely! Aim for less than 70 characters so the whole title fits in the search engine results and use high quality keywords which accurately reflect the content of the webpage. Make sure the most important keywords are the beginning of your title and don’t use the same keyword multiple times.
Like your title tag, accurate meta descriptions can help with the click through rate to your website. Aim for between 150 to 160 characters so, again, the description fits in the search engine results. Don’t cut and paste the same description for different webpages. Instead, try to make them as unique as possible. If you have a large website with numerous page, at least try to organise descriptions for the most important pages. Don’t forget a call to action such as ‘learn more’ or ‘join today’ in your description.
Dilate Digital offer a full range of SEO services to boost your company right the top of the search engine rankings. We’re a full service digital marketing agency and we develop creative, strategic and technical solutions for your business so it stands out from the crowd. Let us grow your business!
If you’ve been looking for an awesome SEO agency Perth, contact Dilate Digital today on 1300 345 283.