Don’t throw away your money by purchasing just any promotional item for your next tradeshow or conference – to get the most impact, ensure that it is relevant, appealing and functional
Promoting your brand well is especially important during trade show season. Each year, businesses from all over the world meet in venues and arenas to introduce their products and services, speak with potential customers and hopefully expand their customer base.
There are many ways for a company to stand out at a trade show, like choosing a stand-out booth, a great location and engaging staff members. But this article focuses on your trade show giveaways.
The best thing about trade show giveaways is that your recipients walk away with your brand name in their hands. The right tangible gift will help make your company more memorable, which may just lead to new business.
However, it’s important to keep in mind that yours isn’t the only company at the trade show. Dozens, potentially hundreds, of competing exhibitors will be vying for the attention of attendees. How will you stand out? Distributing trade show giveaways will separate you from the competition.
No matter what trade show giveaway you choose, it’s important to feature your company’s name and logo prominently on the item. You want to associate your brand with the best, so be sure to select products that position your brand in the best light. Three aspects to consider are: appeal, functionality and relevance.
How appealing is your trade show giveaway? It relies heavily on the way it looks. In advertising especially, what matters most is making a good first impression. Search for promotional items that match your brand colours and have enough room for your logo. Uniquely-shaped products can attract passers-by (how about a USB Flashdrive in the shape of your product, i.e., we make custom shaped flashdrives for Fujitsu General, in the shape of an air conditioner).
After you’ve chosen stand-out products that will match your brand’s look, it’s important to pay attention to function. Who wants a product that’s pretty to look at but serves no purpose? If your giveaway is unusable, then it will soon be forgotten (along with your brand).
Instead, choose products that are helpful and useful. For example, drink bottles are functional. People will use your giveaways often, ensuring your logo is on display all the time.
The last thing to consider when shopping for trade show giveaways is whether a product is relevant. Ask yourself: “Does this item accurately represent our brand?” If the answer is no, then you need to find a new product. With thousands of promotional products to choose from, you can absolutely find one that reflects your company’s look and style.
Keep these criteria in mind while you search for the perfect trade show giveaway – give us a full brief on your budget, demographic, the type of tradeshow, the product you are promoting, and the outcome you are trying to achieve. We can then work through your brief and suggest products within your budget. Your promotional products have the potential to take your company to a new level.