For days now it has been going through my mind to write something about why self-employed and small businesses should not be complacent about big brands. And is that despite the disadvantages, you also have many advantages that large companies do not have and would like to have and is both physical and social proximity.
It is evident that your trade has logistic and coverage restrictions in order to reach many customers. But have you considered that many of your customers do not like to make a purchase online for various reasons ?. The proximity, see the merchandise or even solidarity with the small business are points in favor that you should take advantage of.
The important thing is that you generate your brand, with what that entails for both good and bad. Literally your client has to “fall in love with you”. I remember when in a talk by Victor Küppers I gave examples about this, I recommend that you take a look at it. Who better than you know your products? Who better than you to explain them? Who better than you to meet your customers ?, see their needs, know their mood ..etc. All those skills are the ones that you have to promote and that the big sales chains will never be able to do because the client for them is a number, for you it is a person.
Nowadays you have a lot of weapons to fight against big companies, to keep your customers loyal. The trick is to think big when you are small, you can use the same marketing strategies that big people use when they are small, you know, everything is relative. You have social networks to provide value to your customers and also have the product next to home, you are the owner to make your own promotions. Tricks such as cross-selling or if you have a flagship product also offer secondary products, including making alliances and synergies between different businesses in the area, can make your sales grow exponentially. Here you can see a series of tips for local commerce.
I hope I helped you in the beginning of your new path in the creation of your new brand and your marketing strategy. If so, I ask you to share this post so that many others can benefit from these ideas