There is a wide pool of brands emerging in the entrepreneurial sphere. However, with the emergence of innumerable brands, there is also a realized reality of fostering and breeding competition. This sense of competitiveness is what eventually pushes brands to create content that is fresher, relevant, rooted in creativity, engaging, interactive and pleasing. The evolving nature of the digital space is such that it exhausts a certain source of inspiration rather quickly, therefore the need to be steadfast and persistent is necessary in order for any piece of content to be considered relevant to the on-going trend.
Hence, when looking to transform and cultivating a richer fabric for the foundation of your brand, then the below-mentioned tools will surely elevate and augment your brand’s engagement quotient.
Meme Generator For Memes: This sort of tool is perhaps a better fit for the millennial target group. The current internet culture is such that consumers usually tend to interact more with a particular content when a meme is associated with it. This is owing to the fact that a meme makes it more relatable and more aligned with the thought process of the current generation. Nonetheless, a meme doesn’t complete the set narrative of every brand, it tends to resonate more with a crowd that is laid-back and is in interested in staying on trend, rather than focusing on value. Nevertheless, in order to incorporate a meme as an engagement tool, what is imperative is to understand which meme is ‘trending’, and having the ability to place it within the parameters of your brand image.
Apester: Even now in the 21st century, the value of polls and quizzes cannot be underestimated when it comes to pushing customers to engage. This tool allows the user to create surveys, personality tests, video and polls in order to attract, interest and finally force the consumer to play out the action of interacting with the content. Several eminent brands, including The Huffington Post, have utilized this tool to augment their engagement.
GIPHY: The other tool that is usually utilized to attract the millennial target audience is a GIF. Through this medium, brands can converse and express their perspectives, without losing the essence of being relevant. Owing to their appeal to the younger generation, brands can utilize this tool to create content that is pertinent to the brand’s product but is also attuned with the headspace of a millennial.
Wideo: No. You didn’t read that wrong. This app allows its user to make use of ready-made templates, enables the ease of dragging and dropping items of interest into the video, paired with uploading images that can create a video that is engaging, communicates the brand message and also generates the relatives is a relatively stress- free manner of creating content that is creative and can be pushed out as a daily marketing objective of a brand.
Storify: Owing to the popularity and fame of Instagram, it is now a well-known fact that sharing and the creation of images hold immense value. This tool allows the user to curate live blog events, compose hashtagged content, and narrate your story in a more compelling, immersive and engaging manner. This tool involves a great amount of significance, as the importance of banking on image sharing is huge in this day and age.
WebyClip: Most consumers usually want to interact with a product before making the decision of purchasing the service or product. This tool facilitates the consumer as they can then view the product they wish to buy, in a video format. Through this medium, they can visually sense the texture, detail, and motion of the product being sold. E-commerce marketers can take great advantage of this tool, as it will perhaps break the barrier of shopping online virtualized in a virtualised setting, as the whole setting will be rather realistic and lifelike. This sort of presentation of products can impel and encourage the customer to engage with the content and therefore eventually make the purchase. This form of visual marketing is perfect for products that have a sense of visual appeal latched onto them.
Phrase Generator: Not every brand has an in-house content creation team, most of them are usually experiencing a dearth of writers. They typically are not equipped with individuals that can create content that can encourage engagement or attract the attention span of the customer. Therefore, when lacking the skills to generate content that can be your tag for your social media post, or when lacking the skills to engross your customers via a creative, then the best tool for such moments is the Phrase Generator. As even though their catchphrases are elementary, but they can still pack a punch if tweaked and played around with a bit.
Snappa: Snappa enables users to create content that is high on engagement. Users can push out fresh content on their social media forums or on their blogs and thus rouse a certain interest in their brand. This is an efficient and productive manner of creating content, without being hindered by the impediment of not being equipped with an able graphic designer.
Engageform: It should be a realized fact that nowadays quizzes and polls are truly the new way of engaging with your audience. This tool enables the user to create visually appealing content, that can later be assessed for feedback and statistics. Through this tool, brands can evaluate what exactly are the needs of their customers, they can judge their buying patterns and then can strategize accordingly.
Easeliy: Through this tool, brands can narrate their brand narrative via the use of infographic templates. This tool is perfect for brands that appeal to a target audience that is typically attracted by visual content, as opposed to written content.
By and large, there are numerous content marketing tools scattered around the social sphere. Nonetheless, what is a necessity is to comprehend which tool fits the marketing jigsaw of your brand. As it very easy to push away potential customers with the use of inaccurate and off the mark marketing strategies.