It used to be so easy, having a website. Grab a template, create a few pages, fill them with pretty pictures and a bit of content and away you go. Anybody who thinks it’s still like that – and is wondering why their business isn’t growing – needs to re-evaluate!
The look, feel and function of websites are constantly changing and evolving. No longer a static creation, websites have become living entities that need to grow, adapt and deliver.
Web development is all about online marketing on the Sunshine Coast these days. That’s always been the case with e-commerce sites but now, all websites should be considered a marketing tool.
The success of that marketing is affected by many things, one of the main ones being content.
Quality content is king when it comes to Google rankings. You can have the best looking site in the world but, if your content is weak and poorly presented, you’re wasting your time.
Hang on, you say, isn’t it all about SEO? Yes, it is. But SEO without excellent content – and vice versa – just won’t work. Put the two together and you have a winning combination.
The best way to use SEO is through content, and the best way to ensure the success of your content, is to create it using SEO techniques.
The thing is, Google also likes it fresh – and healthy! Your content should be regularly updated, changed and added to, to better improve its chances of catching Google’s searching eye. It’s simply not good enough to post a blog in January and leave it there until December!
Keeping up with changes
So, you’ve paid a professional to design and develop your website. It’s up, it looks and feels great, and it’s attracting viewers. But after a while, you find you’re spending every spare moment on the site, making changes, adding new content. And then, as is so often the case, you lose interest, the website gets old and stale, the numbers drop off.
And that’s why you need a content management system.
In lay terms, a content management system is a software package specifically designed to manage your website content. Installed by the web designers, it’s intended to be used by you.
It is designed to be simple to use, allowing you to make changes, add new copy, even add new pages, while maintaining continuity.
CMS is the solution
Suddenly, your online marketing presence on the Sunshine Coast is starting to work, and you’re no longer dependent on the web designers to make the changes for you.
Lightweight content management systems are available for a few thousand dollars, and suit the purposes of many businesses. As the site grows, and the requirements become more complex, you may need to upgrade.
So, we’ve discussed the freshness of your content, but what about the health of your data? Not something you’ve considered lately? You should, for merely checking your local listings now and then just won’t cut the mustard.
Basically, the more accessible your data, the more prominent your location becomes, with the obvious good effect on your online marketing strategy on the Sunshine Coast.