We now live in the age of social media, and if you are on any one of these platforms you should know how well received video content is. Be it an explainer video, simple animation based video production, or even a basic text-oriented video; there is always the possibility of more reach through such content.
While video marketing has been the go-to option for B2C brands, it is now a highly viable option for B2B companies as well. If you are a corporate entity, here are some of the top reasons why you should consider investing in corporate video production.
Whether you are placing the video on your website or using it for social media marketing, it will be able to generate more traffic than any other form of content. Studies suggest that almost 2/3rd of the traffic generated by the internet is due to video content. So, this is the easiest way to have a potent lead generation campaign for your brand.
Best social media strategy
Social media marketing is highly dependent on how much your content is being shared. As a corporate entity, it is even more important to have it shared within certain circles only. Corporate video production houses ensure that the video is tailored to fit the needs of your target market and thereby receive the maximum amount of shares possible. And even without a solid strategy, a corporate video will serve better than image-oriented advertising.
Google now allows a singular search to find all possible results. This means your video will be available in the same search results as non-video content. And since your video is more likely to get more reach online, it will also appear higher in the search results than your landing page. So, with a well made corporate video, you will be able to rank higher on Google and other search engines.
If your marketing approach is not catering to the current smartphone generation then you are probably doing it wrong. And there is no better way to reach out to smartphone users than giving them short, crisp video content. People spend entire days watching videos on smartphones, shopping clothes, neon lights so you will be able to cater to their needs with absolute ease and generate more leads.
Easier CTA placement
When it comes to text-based content or graphics, the placement of the CTA can be tough to decide. Many theories and ideas exist, but no one is sure which one works the best. When it comes to video content, the entire duration of the video can have a hyperlink placed on it. This works wonderfully since as soon as the content provides the CTA, the viewer can immediately click on the link without having to look for it.
For all these reasons and more, corporate videos are becoming increasingly popular in the B2B world. Reach out to a professional corporate video production house to tailor-make your branding video.