Cosmetics are always considered high-end products; they are beautifying and we naturally relate it to luxurious items. Every cosmetic company tries its best in providing the most valuable products by incorporating the lasted technology and knowledge of health and beauty. There are of course different approaches when it comes to cosmetic companies; natural cosmetics, new age cosmetics, pharmaceutical cosmetic and many more.
Cosmetic labels provide information on the quality and detail of a cosmetic product. While packaging the marketing experts have come up with various designs and techniques to make a particular product stand out. They have used, metal, three dimensional and shining colours such as gold and silver in creating their brand tags and labels. While other companies sought elegant simplicity for their packaging designs. Here are some various types of material used in labelling cosmetic products.
Foiled labelling of cosmetic products
This method is one of the exceptionally eye-catching brand tags available. It is commonly used for expensive alcoholic beverages, food items such as caviar and cosmetic products. This method of labelling incorporates metallic dry ink. This ink is pressed to the surface on a product by using either heat or cold application techniques.
- Hot application of foiled labelling:
These are used for packaging material that is not heat sensitive; packaging such as plastic containers and some glass containers are not suitable for this type of application. Mostly its glass and metal containers for this process. It uses the heat to press the metallic ink on the surface of material resulting in a three dimensional and pleasant brand tag or sticker. For more expensive labelling; alloys of gold and silver could be used to create the labels.
- Cold application of foiled labelling:
This foil labelling uses pressure rather than heating for applying the metallic on the surface of the container. This technique is used for plastic, metal, glass and all range of products; although some material may be sensitive to pressure and the previous method may be used to press the metal branding. This method uses a thin fold that is pressed using pressures to the bonding surface.
Both application methods of foiled labelling are highly resistant to temperature changes, high levels of humidity and are extremely elegant in look. This makes them a popular choice for many companies to choose this brand labelling.
Gold and Silver labels:
Some labels see extremely beautiful and delicate to the eye but also when touched. If you have ever seen similar labels, it has probably been the silver and gold labels. This brand tagging is used as promotional purposes and high-end products. There is a generally three-layers in the structure of these labels; the first layer is made from a paper, which on top is layered with a clay material to create the soft and luscious feel under the fingertips. The third layer or the outermost layer is a silver or gold dye; away from the stunning shine, they provide protection for the label.
These labels are not meant for moisture resistance and a harsh environment. It is best for one time to use labelling purposes; such as offering the mini products as a cosmetic tester. Silver and gold labels are usually facilitated with pressure-sensitive adhesive for easy use and attachment.
This method of labelling is a sure bet for the cosmetic products used in the bathroom, with high humidity and not losing their labels inside the cluttered makeup bags. It is one of the most resistant labelling techniques that comes in different colours and designs. This method laminates the ink to the surface of a product’s container by using various methods.
Cosmetics are usually kept in the shower, in front of the bathroom mirror and even inside the bathtub. Anywhere they may be placed, chances are that there are high amounts of humidity exposure. If a cosmetic product company wants the label resistant to this condition, they must choose among a waterproof labelling method; it could be a propylene compound paper or clear polyester material.
High tack labels
It is important that labels of cosmetic products are intact the whole duration that product is in use; high tack permanent labels and semi-permanent is the most common choice in using pressure-sensitive adhesive labels for simpler labelling.
Disregarding the labelling method, it is important to choose a label that is durable and perfectly designed to complement the luxurious essence of a cosmetic product. Taking advice from a professional labelling company will provide more details for your cosmetic product brand tag and labelling provisions.