These days, we have found promotional mugs to be quite a popular choice for advertising. They are a great way to increase brand awareness, whilst their universal practicality and cost effective nature makes them stand out amongst other promotional products. Customising mugs to suit your individual needs is now easier than ever due to the wide range of styles, colours, sizes and designs that are now available. Ask yourself the following questions:
- What are the mugs going to be used for?
You need to determine whether you intend for them to be used in the home, the workplace, school and so on. This could actually help you to determine what style or size will be most suitable. You might also like to consider the sorts of beverages that people are most likely to enjoy using promotional mugs. Whilst there are the obvious choices, like coffee or tea, you should also consider that people might choose to enjoy a hot chocolate or even a delicious soup.
- Who are the mugs going to be used by?
You also need to determine who you intend to use them, such as: families, students, travelling employees and so on. This will also help you to determine the best style and size. Someone who is frequently on the go, for example, will find a travel mug most useful as they can enjoy a hot beverage without fear that they will spill it on themselves. For corporate use, on the other hand, the largest possible size might be preferable as they can also be used to serve soups.
- What type of mug will be best for the image you’re using?
It’s important that you think about the image you’re hoping to superimpose on the promotional mug, as this can actually determine what type will best meet your needs. A large logo, for example, will require a large and flat surface. A small line with just the brand name, on the other hand, will work just as well on a small cup with a curved surface.
- What colours will be best for your advertising?
Remember that a black logo will stand out most on a white background, but you’ll also find that a range of other lighter colours will also work quite well. Likewise, a brightly coloured logo will be most striking on a white background. If you would prefer to use white, however, it will open up a wide range of background colours – you just need to ensure that they’re dark enough to really make the logo stand out.
As you can see, there is a wide range of choices and seemingly endless possibilities when it comes to the customisation of promotional mugs. This also means, however, that there are a number of factors that must be considered when choosing the style, size and even colour of the mugs that you ultimately order. As well as ensuring that the image and print on the surface is highly visible, you need to consider who will be using the cup and when.