The bigger the creative agency is, the more different positions are fragmented. On the other hand, the smaller the creative agency or advertising agency is, the more one person does many different jobs.
If you have a vision and look forward to growing your agency then, it is very important to clarify the roles that make up a creative agency. Because regardless of the title, the real responsibility of the given person role remains essentially the same. As the account manager, regardless of the given title, what he/she is known for, is still the same person responsible for dealing with clients in terms of their needs.
Different types of Job Roles in a creative agency of advertising agency-
- CREATIVE DIRECTOR
- GRAPHIC ARTIST/GRAPHIC DESIGNER
- ART DIRECTOR
The creative director or director of innovation is the person who leads the whole creative team which includes designers, art directors, copywriters, digital executive, creative web designer, including the sales teams and marketers. He creates the concept for the desired product or service including development strategies for the designs or campaigns. His job role also includes overseeing all the creative process and providing accurate guidance to the whole of the creative people making a single team.
The key skills required for creative director are effective communication, leadership, strategy, decisive, knowledge of social and cultural trends, marketing awareness, understanding of printing techniques, typography, and photography.
A graphic designer is the visualizers of the creative team, the one who creates the visual concept based on the art directors design direction. Through the use of colors, imagery, type, and different formats, they find the best effective solutions to convey messages across electronic and print media. The job role of the designer is to develop the overall layout design for different types of applications such as brochures, standees, letterheads, newspapers or magazines, corporate reports, hotel menus, digital graphics including social media posts and many more.
The key skills of graphic designers are Creative problem solving or Visual Ideation, print design, typography, layout, software, and time management.
An art director is a person responsible for providing visual style to a service campaign, or a product. It mainly includes the different designs of magazines or newspapers ads or product packaging or television production. They not only create the overall design but also have the responsibility of directing other team members who design layout or artwork.
The key skills of art director are extremely creative, excellent leadership and communication, understanding of photography, good knowledge of social and cultural trends and decisive.
In the team of design directors, other roles are of illustrator/ digital illustrator and Image retoucher.
The digital marketing team includes UI/UX designer, Web developer, Web designer, Application or App developer, Social Media Manager.
A web designer should have both technical and creative skills so that he can build ass well as redesign websites. The key skills required are UX user experience, visual design, creative, design software and optimization, and HTML and CSS coding.
SOCIAL MEDIA MANAGER
All the social media campaigns for a product, service or a brand is the responsibility of the social media manager. He is the right person that build strategies to attract and engage the target audience to all the social media platforms such as Facebook, Instagram, Twitter, LinkedIn. All this is done by creating, monitoring and managing different types of content such as social media posts, text, and videos.
The key skills required are good knowledge of digital marketing trends, Communication, understanding how online media works, able to plan effective strategy, creative thinking, SEO and optimizing content, creative, writing, and editing.
The content production in a creative or advertising agency comprised of content producer and copywriter. The key skills required for both the roles are research, writing, communication, editing, investigative, and an eye for detail.