The economy has not been spared from the effects of the coronavirus (COVID-19) and has been damaged throughout the world, but we must bear in mind that not all is lost. Digital marketing has many benefits and can get you out of these difficult times.
If you are a business owner, stay positive and do not see these times of coronavirus as a loss, but as an opportunity to grow your business. If you still don’t know how we show you 8 digital marketing ideas in times of quarantine.
#1 Keep your business online
As you’ve probably noticed, there are more people online right now than in their cars or walking the streets. Search traffic has increased significantly over the last week and will continue to do so. So this is not the time to be hiding online.
Using search engine optimization strategies to get to the top of Google’s search engine results and so that your business can be easily found, is one of the best things you can do right now.
#2 Provide online services
Having online visibility is important, but more so, providing services in it. B2C (business-to-consumer) companies such as educational institutes, dieticians, financial advisors, etc., can opt for online sessions to generate income.
There are numerous ways to leverage the power of digital media through online training, consultations, live sessions, and more. Also, reach your target audience through paid advertising to get more members online.
#3 Don’t neglect your SEO and outperform your competition
SEO helps your company increase organic traffic to your website and outperform your competition. If you want to be on the first page of Google’s SERP, and at the top of the list, be sure to optimize your website and its content daily, as you can lose valuable ground in search results and your free fall could cost your company a lot of lost revenue.
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When your customers search for certain keywords, your company should be one of the first to appear in their search, so that you are the company they end up calling. Getting to the top of the SERPs requires time and strategic optimization strategies, so don’t neglect this aspect.
#4 Make local SEO a priority
We have all stayed at home and when leaving for supplies or services, we try not to go too far looking for places close to where we are. So, if you want customers in your geographic region to be able to find you easily online so they come to you first. During the coronavirus, you should make sure your company is using local SEO strategies to optimize your website.
Local SEO is the only thing that will improve your game. While your competition is struggling to attract customers, they will come directly to you on their own.
#5 Connect with your customers through social networks
We are all dealing with the impact that the coronavirus outbreak has had on our lives. Being locked up at home all day and taking a thousand precautions when going out on the streets cause a very high level of stress. Therefore, this is a good time to show real empathy to make your company image look good. And nothing better than achieving this campaign strategy through social networks.
Surfing for hours on Facebook, Twitter and Instagram has become a favorite pastime for many, who spend their time looking for updates and trying to stay connected in a suddenly isolated nation. Using your business to help others in any way you can get people talking about your business on social networks, thus getting publicity for something you can do for the people who need it most.
#6 Renew your website
You can’t keep your website inactive during the peak business months. You must work on optimizing the look, content, and user experience on this platform. Moreover, it should never be abandoned, as it is the face of your brand in the online world.
At this time you can’t lose your brand image and leads (potential customers) due to a bad website. Give your website a robust and SEO friendly makeover. Take advantage of your benefits and get in touch with the best digital marketing professionals which can grow your business websites.
#7 Offer home delivery services
If you are an essential and basic services company, you can offer them with home delivery modality in your nearby areas. Use the networks’ PPC ads, offer discounts, and inform your clients that you have increased your health practices and how you are doing it specifically. Companies such as supermarkets, restaurants, cleaning services, food delivery, etc, can benefit from this modality.
#8 Keep in touch with your customers and give a twist to your business
In a liquid circumstance, your business should likewise be liquid. This is the point at which you should discover approaches to associate with your clients more than ever. Indicating compassion keeps you significant when your business may have been influenced by individuals remaining at home.
On the other hand, you need to put a spin on your business. While it is true that some businesses that provide basic services are doing so by making home deliveries, other businesses can do so as well. Gyms, for example, could offer online training classes right now, dance academies could also apply this method, and countless businesses could do the same.