Ecommerce no longer remains a playground for only the big fishes in the market. Easy access to technologies and increasing mobile devices mean that businesses of all sizes can now turn to ecommerce to scale as well as to sustain their organizations/ companies. However, the increasing digitization brings about an equally increasing growing awareness about consumer experiences. Consumer experience or CX in short, is an all-inclusive term that comprise terms ranging from user experience (UX) to customer services to email communication and more.
While the user experience is concerned with the practical elements of the website like navigation, layout, icons and the like, customer experience deals with the human connection to it. And, consumer experience is one aspect of an ecommerce portal that has the capacity to influence customers even before they make a purchase.
We look at some of the elemental steps an ecommerce web development company can implement for their client’s ecommerce websites.
With the rising proliferation of mobile devices, mobile-optimized websites are becoming a pre-requisite for businesses if they wish to generate favorable ROIs. A responsive website is accessible to users across varying screen sizes, adjusting the content to the display of the viewport while optimizing performance as well as load time. The responsive websites developed by a mobile application development company is a cost-effective way of targeting the mobile consumer base.
Dynamic and Personalized Content
If there is one disadvantage of offering mobile content to the users, it most definitely is the smaller screen resolution of the mobile devices. However, the businesses can implement insights offered by data analytics solutions to offer content that is tailored to suit the requirements of the users. For example, ecommerce businesses can offer new visitors with customized welcome message along with some sign-up offers while repeat visitors can be offered personalized products or services based on their browsing habits.
Customer interaction is another aspect of being aware of what the users or buyers want or like from a particular website. An ecommerce web development company can help their ecommerce clients in integrating analytics or recommendations engines.
Whether it’s for new users or repeat customers, serving content that is related to their physical locations is a great way to engage users. One way of offering such services is by asking users to mandatorily enter their zip codes or use the location of their mobile devices for better geo-targeting.
Neither the demand and usage for mobile devices is decreasing anytime soon nor is ecommerce going anywhere. It is high time that ecommerce businesses started thinking of mobile as an imperative rather than an option.