According to statistics by Big Commerce, “59% baby boomers, 67% Millennials and 56% Gen Xers prefer to shop online rather in-store.” To foster a great shopping experience and build good relationships with your clients, you need to enhance your e-commerce platform with smart and latest technologies.
With growing marketing trend of e-commerce, product information and content management are a crucial to fulfilling e-commerce goals. Product information management (PIM) solution is gaining popularity as it efficiently manages, gathers and distributes product information to your omnichannel environment. It provides a holistic approach to administer the bulk of soiled product information which is scattered between different departments. With increasing demand and importance, every ecommerce Web Development Company is focusing to deliver PIM solutions during their development phase of an e-commerce website. Thus, you can save time and deliver consistent product data. Let’s look at a few more benefits of integrating PIM into your e-commerce platform.
1. Stay Productive with Data Management
Instead of relying upon scattered and disorganized data, companies are looking for reliable strategies which help them to fetch product information anytime and anywhere. With PIM solutions, you not only gather the information but also share them across different channels to deliver the right information at the right time.
2. Flexible Architecture and Easy Integration
The PIM solution has an API driven approach and a flexible architecture which allows enterprises to integrate easily with systems including ERP, CRM, ESB and BI. It helps in completing all your tasks on time during any product management initiative.
3. Improves web traffic and search results
In e-commerce market, branding is the key to increase your web presence. PIM provides dedicated results for product content which makes it easy for you to be at the top of search rankings. Thus, it becomes a great way to promote your products and services and increase your growth rate in short time span.
4. Advances Customer Experience
From improving service for online customers to optimizing your e-commerce platform, a renowned ecommerce Web Development Company carters all your requirements to improve the customer experience. Adopting product information management solutions, organizations can seamlessly push product content across all business systems and other required channels. With this, it ensures smooth procurement process and enhanced inventory processing which avoids out of stock situations. Also, it offers smart data-driven algorithms that give all the necessary information to e-shoppers that drive loyalty and increase customer engagement rates.
Either you want to develop an e-commerce website or app, PIM solutions can be integrated easily in both the platforms. Even more, you can also check for Cost to create an app beforehand which helps you take a wise decision. However, you must look for reliable companies with the deep expertise to leverage e-commerce integration solutions that perfectly fit your web/app store. With expert integration, you can improve online ordering procedures, shipping processes and allows quick and safe delivery.