eBay, the ECommerce Company, and multinational cooperation provide rich customer-to-customer and business-to-customer services and sales via the Internet. Today, eBay is one of the multi-billion dollar businesses with operations localized over 30 countries across the globe.eBay.com, an online auction, and shopping website managed by eBay in which people and businesses buy and sell a wide variety of goods and services across the globe. This website has expanded to include “buy it now” option, which includes shopping by ISBN, UPC or some kind of SKU. It also provides online event ticket tracking and other services.
EBay app is popular among many customers and it offers rich and valuable services. Let’s have a look at important features offered by the eBay apps. They are as follows.
Versatile features of eBay mobile apps
EBay is the only shopping app in the top 10 famous Android apps. EBay also facilitates fashion and motor apps. Here is the list of the attracting features of the mobile apps.
- Awesome search function
To be the successful mobile app, the most important criteria is to be simple and convenient to use, and the search function also plays the important role in driving the better user experience.
eBay’s shopping app not only uses the predictive text, by it also gives recommendations for the product categories. For example, if user types “converse” it suggests different options for women or men’s shoes. And if that is not satisfied users can do voice search.
- Barcode scanner
Barcode scanner is a useful tool when searching for products. It helps the user to find out whether someone is selling the item, which the user need. It reduces the effort of scrolling through some hundreds of products.
Earlier, eBay doesn’t have any brick –and- mortar stores, despite its frequent use of popup shops and it is the best of extending its presence onto the high street.
- Filter options
EBay has the great search function and also its app has the huge amount of filter options, which helps to refine the results. Along with condition, price, and distance, the user can filter by location, postage options and the duration of the time left in the auction.
With this, the options are easy to select, it allows the users to save time by filtering out the irrelevant options if any.
- Simple pages
The basic rule when selling online is that the company has to provide more product information to the users so that they will have an intention to make a sale.
EBay allows the developers to include a huge amount of information on the product pages, but it is potentially a problem on mobile and there will be a clutter of product pages, which will hide the information on separate tabs.
Price, product images, and auction deadline all these are prominently positioned, which allows the users to browse through different listings and find out the important details with this, users can access the depth information in just a single click.
One of the main obstacles to the mobile commerce is the stress encountered with form filling and credit card details. Amazon uses one-click payment method. One of the best strengths of eBay is PayPal; it allows the users to make shopping just by entering their password.
Olivier Ropars, eBay’s senior director of mobile commerce said that every time the company will introduce a mobile express checkout in a new country, where it sees a strong increase in mobile sales.
- Track items on the go
It has the ability to track the items on the go. In the era when there were no smartphones, and you are demanding an item on eBay, you need to make a note of it when the auction was about to end. And users should be along with their computer as the final few seconds arrives.
For this, mobile is the perfect solution because, users can view their auction on-the-go and on the other side, eBay also send alerts so that the user will not forget to check back the items, which the user is tracking.
- Big calls to action
For making sales on mobile, the mobile purchases has to made as simple as possible, which means there should be big call-to-action and it should be made obvious.
CTA of the eBay stands out from rest of the page, and it allows the user to make a purchase or place a bid in a single click.
EBay is perfect for performing impulse purchases and it is too easy to buy something.
- Available on all platforms
Apps will have a good reach when they are available on all the platforms. Owners have to make sure that their app is available on all the popular platforms so that it will be advertised well and it reaches a wide range of people. eBay satisfies all these things. Its app is found on almost all the platforms and play stores. And it is one of the main reasons for its popularity.
- Product range
One of the key strengths of eBay is the wide range of products on its lists. Users will find what they are exactly for. It satisfies the user requirements clearly. And it possesses best customer loyalty. It serves to satisfy all the customers who visit their store online. eBay has the good name among the customers and it is trying to maintain the same in the future.
In addition to all these features, eBay has planned to simplify its iOS and Android mobile app and it has implemented it. eBay is bringing up redesigned mobile app for both Android and iOS. It is trying to show its brand identity by making its shopping easier and simple. Previously, eBay’s Android, iOS tablet, and web pages had a different interface but now, its interface is made simple for mobile. The reason for this is, every platform was introduced, launched, and updated on different schedules.
In the new design, the functionality of the app is divided into three channels. They are as follows.
Shop channel of eBay within the Android and an iOS mobile app is the unification of its search function and product discovery features. There are about 800 million products on the eBay’s inventory, with this new shop feature, the search option is made easy and users can discover different products in the app.
Sell is the eBay’s second channel. This is the place where deals get done. It has the same functionality of the original app. It allows the owners to upload information and photos about the item they are selling. Sell channel is now integrated with the eBay’s valet service.
This is the final channel where users can track purchases and watch listed items. This feature will also list how many items the owner has sold and how many items they have left to sell. In the earlier versions of the app, users can track their spending and vending by using the channel called “My eBay”.
As of now, the app offers the minimal personalization. The eBay app homescreen will default the channel the user has last used. If the owner was selling an item at the last time when they were in the eBay app, when they open the app for the next time they will see the sell section first.
eBay is focused on bringing new user experience and it will design the web accordingly.