The eCommerce sphere is constantly developing and conquering more and more of the marketplace. The marketing strategies are prone to changes, too. It can be hard for a merchant to navigate a variety of marketing techniques – you can use intelligence web-sources to get an insight into the actual eCommerce marketing trends or make your own decisions and learn from your experience.
We’ve collected the main marketing basics used in eCommerce that have proven to be efficient. Choose the ones that suit your business and get the most out of them.
Despite rapid technological changes, email remains a widespread communication method used by billions of people worldwide. Email addresses are used during the registration at webstores, so why not use this powerful method to boost your sales? The number of situations where email marketing will be appropriate is quite enough.
- Abandoned cart notifications
Lots of customers will be lost forever if they are not reminded about their abandoned carts in time. Today there are lots of apps compatible with any webstore that will send your buyers notes in case their cart gets abandoned. Implement one of them into your website and retrieve customers with ease.
- Email blasts
It would be a good idea to send customers letters informing them of your new discounts, campaigns and products. Modern apps allow you to use templates that facilitate the whole process.
Social Media Marketing
Social media today is the most powerful marketing tool where you can reach out to the largest audience ever. You can create your webstore account on Instagram or Facebook where you’ll post your latest news and blog articles. A familiar interface and a visual component of your content will attract potential customers. Using special plugins or tools you can add your store links and even checkout buttons right to your social media pages. Another working method is to involve bloggers in advertising your store, which can significantly raise your brand awareness.
Search engine optimization is an integral part of any eСommerce business. Whether we like it or not, without a proper SEO your webstore will go unnoticed. Key words, precise product descriptions and images will allow your store to get onto the first Google page. No one actually searches past page 1, anyway.
To get more traffic and turn your store into a popular one, you can learn the art of SEO and configure your content yourself. If it seems too hard, especially for a beginner, you can turn to professionals.
And, finally, some hot eCommerce marketing trends that should be used by everyone:
- client personalization
- social proof (the more real reviews you get, the better you sell)
- mobile-responsive website design
The world of eCommerce will continue to improve every day so as well as sticking to the good old methods it’s a great idea to keep pace with the new developments in marketing techniques. Don’t be scared to use them and you’ll become the innovator and trend maker.