Media walls, also known as photo walls, have become an indispensable addition to any important event. When designed intelligently, a media wall can become a resourceful tool in marketing your company or products, in addition to creating attention-grabbing backdrops and dazzling photo opportunities on the red carpet.
Event backdrops are a clever tool for branding your event and promoting your sponsors. Media walls that have been designed by experts have a way of giving life to your event without diverting the attention of your guests from the main theme.
While creating a media wall and taking advantage of the opportunity it presents appears to be an easy task, event backdrops Sydney experts now say this is far from the truth. So many things could go wrong while creating an event backdrop. You can end up with unfinished photos, misplaced designed or even too many logos that can be a nuisance when there are fancy lights.
The following expert tips can help you create an effective media wall that gives both you and your sponsors return on investment.
Strategic Positioning Of the Media Backdrop
To avoid embarrassment and accidents, be sure to position your media wall properly. For event backdrops it’s wise to put sand bags on the floor to offer stability. If the media wall is being placed against a wall, ensure you install all the necessary safety features and enhancements.
When using an externally lit event backdrop, make sure there is enough lighting to substitute the photographer’s flash. Even backdrops Sydney professionals can style your media wall by placing truss uplights and some soft white light stands the on fleur panels at the bottom. This can make your event backdrop give an effect that lasts longer than the event.
Location is everything
Media backdrops blend well with bollards and red carpets. You can therefore use them as a guide to direct your guests. The entrance is also a great spot for event backdrops Sydney because the high foot traffic ensures that as many people as possible will see the photo wall. Moreover, most people won’t mind taking a minute when getting in or when going out to take a picture on the photo wall. You can also use a media backdrop as a centerpiece on your awards night or gala dinner.
Flaunt Your Brand and Sponsors
Event backdrops are a great tool for advertising your brand and your sponsors. Brand logos printed on the photo wall should have the right file size and format so that it blends with the dimensions of the media wall. Go for a high resolution as this offers the best clarity and aesthetics. It’s also best to avoid JPEG’s for both your logo and that of the sponsors as these offer low quality. If you must have your logo on the event backdrop, if you really want to shine the spotlight on your brand, then do it right.
While event backdrops should be designed to be attention-grabbing, you don’t want them to divert the attention from your branded event, gala dinner or awards night. A rule of thumb for a great media backdrop is to keep them as simple as possible. Avoid overcrowding the media wall with logos and distracting graphics.