The British promotional merchandise Association (BPMA) conducted a number of surveys and done research that provides evidence that promotional product advertising and improvement in brand recognition are directly correlated to each other.
To give you a better understanding of the recent trends in the market, we have combined a list of several promotional products of 2017. Let’s see which one fits for you!
- Health products
WIth hectic work schedule and strenuous job requirements, there is an increase in demand of health products people have started focusing on their health more. Companies are trying hard to promote their products with health perspectives. There is a massive increase in products such as pedometers, sports bottle, and wearable technologies (fitness bands). They can be easily used for promoting brands.
- Gadgets and technology
66% of youngsters use internet and 71% of them use it on their smartphones, therefore it’s quite evident that why gadgets and technology are so popular as promotional gifts. While power banks are always going to be in demand, cable adaptors and chargers are also available for promotional gifts. Bluetooth technology is on people’s mind – particularly earbuds and headphones(thanks to iPhone 7 and Samsung 8).
- Products “on the go”
On-the-go products are quite famous for its use nowadays. As people are getting busier with their lives, on-the-go products are gaining popularity. One of the key examples are power banks and travel mugs. They are a necessity for people now. So definitely on-the-go products will give companies an edge over others. They are great products to be used for promotional marketing or as promotional products london.
The points mentioned above are extremely important for organizations to keep in mind while planning their promotional events. These products were really useful in 2016 and are going to stretch for this year as well.