We all know that if you want to attract more visitors to your website you need a sound SEO strategy. Yet some eCommerce website owners feel their products speak for themselves.
The truth is, however good your products and services, you need an effective online marketing strategy that includes SEO. And that’s not any old SEO, either! It’s no longer a case of throwing in a few keywords; today’s SEO strategies need to tailored to the potential customer.
Combining SEO and PPC
When you look at eCommerce SEO services in detail, you’ll see that a combination of SEO and PPC – Pay Per Click – offers the best solution. This covers all your bases and keeps the customers, and the search engines, happy.
SEO services for eCommerce websites are best provided by professional online marketers. Most small to medium-sized organisations can’t afford to keep a dedicated marketer on the payroll so a professional consultancy is the answer.
You could try and do all this yourself, of course, but do you really have the time and the skillset to make it happen?
Online Marketing Strategy
The advantage of professional SEO services for eCommerce websites is that the consultant knows what’s working at that point in time. He or she should be across the latest Google updates and other relevant changes, and able to make educated decisions about your online marketing strategy.
Whatever the size of your organisation, an effective SEO campaign will boost your eCommerce website’s productivity and profitability. First and foremost, it will help potential customers find you. Don’t assume for one moment that they’re sitting there waiting!
When you look at conversions and sales statistics your top source of revenue is likely to be from organic search. The majority of shoppers use search engines – in particular, Google – at some point in their buying journey.
Boost Your Potential For Growth
Having an ineffective SEO campaign takes you out of the game and leaves the door wide open for your competitors, so why risk it? The better your SEO marketing, the bigger your potential for growth.
We all know running a business can be a bit of a money pit so it pays to use the most cost-effective marketing methods. The more customers you can attract to your eCommerce site through organic search, the better your ROI.
Another advantage of using eCommerce SEO services is that it’s the gift that keeps on giving! There’s no need to start from scratch each time. Put an effective SEO marketing strategy in place and then make use of analytics to monitor customer behaviour. Then it’s just a case of tweaking your strategy as needed.
Here are some statistics to prove the point:
50% of people who search online locally will visit the store within a day
78% of local mobile searches lead to an offline purchase
The top ranking position in a Google mobile search has a 31.35% click-through rate
81% of people do online research before making a major purchase
75% of people don’t go beyond page 1 of the search results
Just a few reasons why you might be needing eCommerce SEO services in 2018!