There might be a lot of different ways of marketing to get your business noticed, but recognition starts by just a simple sign. A high-quality sign will be the very first step of driving traffic towards your business. Shopping plaza signs, for example, will make people know of the existence of your shopping mall and if it is of high quality, you can be sure of more customers driving your way. If your signage is not designed the right way, it can lead to confusion which in turn will lead to a low market.
The indoor signage are also super important as they help your customers navigate throughout your company without necessarily having to ask for any help from your staff. The wayfinding signs are also very important. What am trying to say is that the quality of your signage is as important as the quality of your website. You might want to consider some of the following practices when choosing or making your signage.
- Your signage should be specific. As I have told you, a signage that is not well designed can lead to confusion. This is why it is very important to keep your signage specific so that you can be able to avoid the confusions. Make sure that the signage of your business contains specific information such as the location of your business, some relevant product information, opening and closing hours. A signage like that will give just the right message to the targeted audience and you can be sure of more return of investment.
- Just keep it simple. There is no need of putting too much information on your signage as people really don’t have the time to read all the information. I mean some of this signage will be along the road, if your signage has too much information and it is on the roadside then it means one has to stop for a few minutes in order to read all the information. But is there really anyone willing to do that? A good sign should take a potential customer about 5 seconds to read and understand everything that needs to be understood. If your signage is taking longer then it is time to change it. In order to keep your signage simple and concise, then you should consider writing in headlining text. The very first heading is very crucial and it should be self-explanatory.
Now that you know what you need to know in order to choose or make the best signage it will be important to know the types of signage that are available for you to choose.
- Outdoor signage. We can’t ignore the importance of this signage as it is the one that will make your business recognizable so it needs to be of high quality to ensure the perception about your business is good.
- Informational signage.
- ADA compliant signage.
- Persuasive signage.
When you are investing in any of the above types of signage, it is very important to look them in the eyes of the consumer. Think like a consumer and put yourself in the consumer’s shoes and that way you will choose the best signage for your business.