In the race to make their brand name numero uno, brands often resort to unethical and cheap ways of advertising. This usually backfires and more than creating a brand name, it destroys their credibility as a brand. When you’re advertising and indulging in promotional activities, even if by making employ of the lowest possible resources, make sure you generate the best possible results. Here’s a list of few things you should avoid while planning marketing giveaways like custom drink bottles:
• Don’t give substandard goods: Marketing giveaways are effective only as long as they will be used by people. Remember, your brand name will spread only if people use your products in public. If they are substandard, people will avoid them for the risk of being judged by other people. It does happen that people judge you really fast when they see you using a badly created or unfinished product. When you’re planning to give away printed drink bottles, make sure the plastic or rubber coating looks elegant and well finished. Don’t give goods that are not used by people frequently: The main intention behind giving marketing giveaways is to ensure that your brand name spreads. If you give them something which they cannot use in public or will not take out frequently, the very purpose of your marketing activity will be defeated. Ensure that you gift your employees and customers something like sports drink bottles because it finds wide utility. Bottles are used by everyone, right from kids to adults. Youngsters who play sports require sports bottles for sipping water at regular intervals whereas working individuals who travel need to replenish the water content after sweating a lot.
• Make sure your product is not copied: Uniqueness is what differentiates a large company from a small one. While uniqueness is really easy to copy, it is not easy to create. Make sure your marketing giveaways are absolutely unique. Try catching hold of a nice firm that specializes in customizing merchandize. They will have an entire catalogue of products that can be printed with your brand name, logo and tagline. You can also think of a product that’s not been exploited much by people. Good news for you is that if you notice, people usually buy branded bottles.
There are hardly firms that give away custom bottles as a part of promotional drives. You can be one of the earliest ones to do so! By using these few simple tips, you can large strides towards a great brand building journey. Building strong brands is not easy but if you are unique and can counter competition well with your creativity, there’s no stopping you. You will build a successful brand.