Improving your search engine ranking organically is an awesome way to improve the visibility of your business but it can also be time consuming. If you want to get to the top of Google more quickly, your business needs to have a PPC (pay per click) campaign in place to boost you right to the top of search results. Whether you’re ready to get started with AdWords or want to improve the current performance of your campaign, there are a few things you can do to really see results.
As experts in AdWords, Perth based Dilate Digital are here to share some of our favourite tactics for taking your AdWords campaign to the next level.
Review your keywords
Your AdWords campaign needs to have a focus on keywords so that your business shows up in the most relevant search engine results. Given the importance of keywords, it’s essential that you continually review your keyword combinations to ensure optimal results. Also, make sure you include words that cover the intent of the user such as ‘buy’, ‘review’ or ‘discount’ as these types of words get the attention of potential customers.
Use location targeting
There are a lot of targeting options available through your AdWords campaign but one that you should always remember is location targeting. If you have an online shop that ships to most of the world, you’re probably fine to have a very wide reach with your ads. However, if you’re only service specific geographical locations, you need to make sure you implement location targeting. Otherwise, you could be paying for people in other countries to click on your ads only for them to discover you only provide services in Australia. Although you can set location targeting within AdWords, you can also specify the area you service in the ad itself by adding in ‘Perth’ or ‘Australia’ so it’s clear to users from the outset.
Check out the opportunities tab
An aspect of AdWords which businesses often overlook with their campaign is the opportunities tab in your AdWords account. The opportunities tab offers you a lot of information such as letting you know how your budget is going, pointing out missed opportunities, or recommending new keywords. The opportunities tab can give you some great suggestions and really improve your campaign. But be warned – you need to take a close look at each suggestion before you go ahead with it as not all advice provided by AdWords is created equal. Be discerning and only use the quality suggestions that come up.
If you’re looking for help with PPC in Perth, Dilate Digital can help. When it comes to your AdWords managing and marketing, wecan help you with your targeting and connecting with your ideal customer base. Our team can help boost your brand and increase traffic to your website thanks to our technical knowledge of PPC advertising. Let us make sure AdWords works for your business!
For awesome AdWords services, contact Dilate Digital today on 1300 345 283.