2019 witnessed a major shift in the global SEO landscape. The search engine powerhouse rolled out two monumental updates towards the end of the year and even site owners in Nigeria felt the impact in diverse ways.
This update rolled out sometime in September 2019 and it affected websites in the medical, legal and financial niches. These were basically singled out because they somehow affected users’ health and financial well-being, based on the advice they get from these websites. If you think Google cares about anything more than these two factors, you must have been living under a rock.
This update checked the expertise, authoritativeness and trustworthiness of these niche websites as information rolling out of this platforms have to be factual and accurate, so users are not misguided basically.
This update begins to understand how users’ choice of language and terms they search and what relevant information to return to them. Having much to do with natural language processing, BERT focuses on the accuracy of SERP results and the optimization of user search experience.