With all the stigma and fog surrounding search engine optimisation, how does one possibly choose the right SEO company to suit their businesses online marketing needs? Well, I’m going to level with you here. There is no easy way there is a lot of research that has to go into this beforehand. I will be doing a quick crash course for you on how you can recognize proper search engine optimisation consultants as well as implement some of this yourself. A true expert should be able to identify issues on your website by analysing and implementing fixes. So without further delay, I’m going to get stuck in straight away.
The Foundation Of any Campaign is Keyword Research
You might or might not know about keyword research but be sure it is one of THE most important aspects of your campaign. I mean if you do not know what you are targeting how can you possibly decide the best course of action for ranking. Keyword research is done using a number of tools to make sure all variations and aspects are covered. In my general option, this research is a fairly good indication of the quality of your SEO company. Now once you have chosen the best keywords for your business we can move on to the next stepping stone.
Next Step is to Look at Site Structure
Once your keyword research has been completed and you have finalised the main keywords that will ensure your business’s success. We move on to the site architecture this is basically a fancy way of saying which keyword will be the main one we target with the home page. Which ones are going to be in secondary headings, menus, h1,2,3 tags or for blog posts later on too boost traffic even further.
Blogging Is Still Just As Important
Content is and always will be king. Without a question, content is the main factor when it comes to ranking number one on search engines. After all its only logical if your content is not up to par or a lot shorter and less detailed then the competition then you won’t be able to rank. Search Engine Optimization is no longer just about the number of links your website has it’s about the quality your website brings to the world wide web. Not to mention blogging is a great way of informing the general public about your services and products. After all the more information you have on your targeted category the more authority your website will have.
Old School Link Building Should Always be Priority
Link building is the final step to any campaign it is also always the longest running step. What is meant by this is that good quality links can’t be created overnight. Link building is an argues task that takes weeks or even months to accomplish. I know this may seem a bit over the top but believe you me its, not each link has to be pitched, discussed, and approved by a third party and said the third party has no affiliation with anyone. They are the webmasters of other websites and this is where it gets tricky a lot of these webmasters have there own rules that must be followed to make sure the content containing said link get approved and published. As you might guess this takes a lot of time, especially since each one of these webmasters has to be contacted individually. Which is why one of the easiest ways to accomplish link building is to contact an Adelaide SEO agency. They can also help you audit your website and find any issues that might be costing your Adelaide business a pretty bundle.
So we have reached the end of this short post. I would like to just say that this is not something one should mess around too much with too much its always wise to ask an expert for a quick consultation. This is because search engine optimisation can be very volatile the smallest mistake can have the biggest impacts on your rankings. Take for example local rankings with this you must have citations. A citation must be localised to the country or location your business in, it must also include your business’s name, address and phone number. A simple mistake here like putting a different name variation in the business name field can have a huge impact on your rankings. This is just one example, which is why I urge you to seek advice out before any major changes are made to the back or front end of your website.