Digital marketing is a vast, always evolving and sometime a complicated practice. With the vast array of digital marketing activities that can be taken it can be hard to choose where to focus your attention. With the explosive growth of social media in the last decade generally most marketers agree that most business need a social media strategy. Your customers and clients interact with websites such as Facebook, Twitter and Instagram daily. So it makes sense for you to have a presence where they are to successfully market your business. If you’re not sure how to manage your social media marketing by yourself or need some ideas for future implementation, here are 5 simple ways to NAIL your social media strategy.
Make a plan
One of the first things you should do is create your social media strategy. Outline your major and minor objectives and how you will achieve them. You may need to adjust goals and objectives during the course of running your campaigns.
Post relevant content that catches your customer’s attention.
Whether it’s a relatable Facebook post, an interesting blog post, inspirational message or a beautiful picture or video, the content you post should catch your customer’s eye. We want to stop them in their tracks and stop scrolling past. The goal is to engage with your post because they are so interested in it.
Be sure to keep up with your accounts.
Managing your social media accounts is as much a part of regular work life as everything else you do each day. You want to be active on them as much as possible. The amount of posts you make and how often depends on the social media channel you use. As an example, Twitter is a conversational channel where you can engage throughout the day with tweets and retweets. On the other hand, only one post per day is suggested on Facebook.
Be daring and experiment.
Don’t be afraid to step outside your comfort zone and shy away from your social media plan. Post something out of the norm or currently trending. If it’s something in line with your business and brand’s message great. Posting something different from what you post normally can capture your audience’s attention, don’t worry.
Keep track of what works:
Social media channels provide pretty detailed data about your social media impact. In conjunction with your social media metrics and Google Analytics, you can see what works with your customers and how they interact with your website after leaving their social media channel.