Henan Hongxing (manufactured sand maker)is a national pointed crushing equipment manufacturer, it is the vice chairman enterprise of China Heavy Machinery Industry Association Committee, the national key high-tech enterprise, has won the “quality and integrity of consumers (users) trust unit “and” Top Ten China Famous Brand “, etc, is a research and development, engineering design, production and installation, commissioning services in one of the largest mining equipment manufacturing base. The company currently occupies 100 square meters, more than 800 employees, with fixed assets of 100 million yuan.
Along with the continuous improvement of the economic level, brand becoming the standard people measure. For the machinery industry, the same product quality, price, service, a well-known brands is the first choice of customers, can not resist the charm of the brand in the future. Therefore, the crusher manufacturers based on the long-term development, independent innovation, casting well-known brand of high-end crusher equipment.
More and more companies began to focus on brand building, extended marketing as a strategy in the hot market of crusher, crusher crusher equipment manufacturers to build brand strength, has become a means of increasing competition an effective way. Hongxing Crusher industry as an important support for economic development industry in the increasingly fierce market competition, the show is the competition between the corporate brand culture. Hongxing has a history of nearly 10 years of experience, has been excellence along with the times, pioneering and innovative effort to casting in high-tech R & D and brand in the world, the production of cone crusher, jaw crusher, system sand, crusher, mobile crushing plant, crusher equipment, high-quality product quality, reasonable price and perfect after-sales service and efficient management mechanism, the shape of the high-end brand laid a hard-line basis.
Crusher machine manufacturers, the core competitiveness of crushing machine manufacturers is to shape the two aspects of the crusher and crusher brands. But overall, the crusher manufacturers generally attach great importance to the quality of the products, improve product quality, price, cost and other aspects crusher competitiveness of their products. Understanding of brand marketing crusher manufacturers often do not realize the importance of brand, good product. But in today”s highly competitive, in order to get better development, into the crusher market, competitive pressures will have to face many of the same industry crusher, crusher manufacturers to build on the brand influence, plays a decisive role at this time.
Nowadays, the world famous dryer manufacturers, such as the Danish Neeru group, Japanese and other famous manufacturers have set up branch offices in China. In the face of the more advanced technology, more high-end products and more intense competition, enterprises of China must improve themselves through practicing internal strength, strengthen independent innovation to improve product quality, create brand image, optimize the industrial structure and improve the level of development.
The course of development of a crusher manufacturers, brand strength strong support, it is difficult to break through the bottleneck of the development of the crusher. Facing increasingly strong competition in the crusher market, the brand has become the main source of corporate profits and the basis of survival, and become a source of innovation in the marketplace. Crusher enterprises should focus on personnel training, strengthening cultural connotation construction, innovation and self-development features, system to help crusher industry to establish the most competitive international brand stage.