One of the driving forces behind the success of the Indian pharma industry is the growing presence of the small and medium sector. In some ways it is a reflection of the changes in the market worldwide. Big pharma companies from developed countries are slowly giving way to firms from emerging markets.
Indian firms are an important part of this change, gaining an increasingly dominating role. This change can be seen within the domestic market where the success of big firms is supported by the browning prominence of smaller firms. A big part of this success story are PCD marketing pharma companies. Charged with propaganda and distribution of a parent company, the PCD firms have been an undeniable asset to small businesses.
Judicial use of resources
One of the biggest challenges for any small business is the allocation of resources. Small business by their very definition start off with a severe crunch of resources. Although they have an excellent product, they may not have any of the other additional support that is required in today’s aggressive markets.
They lack the manpower, finances, infrastructure and the logistical support one needs for an aggressive promotional campaign or a distribution network. When we compare this to big pharma companies that enjoy an already established presence, backed up by big marketing budgets, the challenge looks even more formidable.
For smaller firms the investment rehired to expand their distribution network and launch a more aggressive marketing is often too much to bear. A PCD firm gives them this access at a fraction of the cost. Since the PCD firm is joining in at more of a partnership, the cost of hiring one are minimal. In return one gets access to a formidable resource base.
Benefit of market insight
In a competitive market there are multiple factors that decide the fate of any product. Presence of competitors, demand and income are only some of the decisive factors. This is why big companies usually spend millions in market research. Unfortunately, this is not viable for a small company. As a result many small firms often go bust during expansion.
Because they are unable to create a realistic situation of a given market, they fail to gauge the real demand. A PCD marketing pharma company, on the other hand, has expertise on this matter. They have access to market research that gives us a more accurate picture of market forces in a given area. This brings down the chances of making an expensive error.
Fighting the propaganda war
Marketing is a complex areas today with multiple channels and a strategy that must cover each platform. Apart from social media, big firms also spend millions in traditional forms of marketing along with more personalized approach. The amount of focus and resources required for this is simply impossible for a small firm to procure.
A PCD firm specializes in creating more awareness for the product. They are the specialists in the local market and their insight is often even better than the biggest publicity firm. For small firms PCD companies are often the only avenue of launching a marketing campaign.
As pointed out earlier, many small companies flounder when they start their expansion. While the lack of market research is one of the factors (as explained above), the lack of infrastructural support is also a major drawback. Small firms are often unable to make the investment required in a distribution network, such as transportation, keeping stockiest on payroll and other such support. PCD firms offer distribution support that can help in countering this handicap.
Small businesses often think that they have no brand, since they equate brand with scale. However, everyone has a brand, even the smallest of name. However, making this brand work for you requires a focused marketing support. A PCD pharma marketing company specializes in branding strategy, using innovative and economical approach to push a brand.
A PCD marketing pharma company can be a great asset to a small company. It can be an alternative to the resource crunch of a small firm. Its expertise in marketing, propaganda and distribution is the support that a small firm really needs. As a partner it is also more invested in the overall success of the business.