There are many things a hotel firm can do to capture the attention of tourists to encourage them to book a room. Email marketing is an effective way to boost reservations as tourists often use their smartphones to research accommodations. When potential hotel guests sign up for emails they should be greeted in a warm way and be encouraged to learn more about the hotel brand. A message must be sent by the residence as soon as a person signs up to the emails or newsletter. Companies need to inspire tourists to want to go travelling so must give them the incentive through emails with interesting content and beautiful hotel photos.
The aim is to get customers to consider what it will be like when they head on holiday and dream about their future stay. Companies over time will be able to gather information on their guests and can send emails that are tailored to their preferences and buying patterns. Firms should send personalised emails that are relevant to the guest making the chance of the person opening the message more likely. Emails must have testimonials or positive reviews of the company from previous customers, and provide a link to other reviews online. This will encourage tourists to stay at the hotel if other guests have liked the residence.
Something hotel companies really need to work on is creating a brilliant loyalty scheme that will provide tourists with an incentive to book a residence again. Emails must include details and a call to action button taking customers straight to the sign-up web page of the scheme. They also have to ensure that the online form is short so that a customer’s attention is not taken away from the task at hand. After travellers are part of the loyalty program database then they should receive emails that encourage them to book a room. Emails should be sent according to a tourist’s location, their buying behaviour and the destinations they like to visit.
A crucial aspect that companies need to consider is what their website looks like as tourists want an easy to use online presence. When they click on the link to the website they want to be able to learn quickly about the deal they are being offered, and have a button that takes them straight to the travel booking engine to reserve a room. Companies should also think about any unique experiences their hotel can provide customers. For instance tourists must know about a property’s features such as a spa, swimming pool, gym and business centre.
A brilliant email marketing campaign is clearly a very crucial part of the process of enticing customers. For hotel companies who want to get ahead and beat competitors in the busy travel industry there is the superb Booking Direct. This top hotel marketing agency can help generate the best advertising solutions to get to the travelling public and attract them onto a website. The web solutions will be tailored according to the client, which allows them to ask all the right questions to learn about the hotel’s brand identity and ethos. Firms should put their trust in this agency that will deliver positive results and higher revenues for the long run.