It is a justified fact that students all around the globe are racing towards high salaried jobs in order to sustain themselves. And it is for this very reason that they are starting to embrace data science and analytics. Obviously because the entry level salaries are decent secondly because it is a thoroughly engaging profession. Most importantly the ladder is really tall.
However it is to be understood that just formal education may not be enough for you to make a right approach towards big data analysis, rather a big data course better be undertaken in order to make you a more effective data analyst.
To the basics then
One needs to figure out what really is big data and how it makes our professional and social world easier and better. In plain and simple terms big data can be defined as a medium of communication between the consumer and the producer and:
● It helps one to detect problems, if any.
● It further enables one to find a way out.
You too are a participant
It might surprise you to know that herein through this article as you read it on; you are in fact already a passive participant. The fact that you are reading this will lead other enterprises to target you as an audience or consumer. You are contributing to the big data industry that has been thriving the global map since past few years and spreading its wings effectively by conveniently affecting all other industries in some way or the other.
In fact different industries have integrated data analytics in the core of their systems in order to make the most of the huge amount of available data.
How does it work then?
Suppose, there is an advertisement doing the rounds in both television and other social media formats regarding a certain recently launched home appliance that is repeatedly stealing your attention even if you are not conscious of it per se. You can either choose to buy it (because the data conveyed to you through the advertisement was convincing) or you choose not to buy it because there was nothing new or appealing about it. And to further things, it also affects people around you because you can suggest (in some cases even “advice”) them either to invest in that product or refrain from it.
Now since you are a passive participant in the marketing process more information about you will mean better chance for the marketer to optimize the strategy for you. Big data enables the practitioners to reach you on an uncannily personal level.
Data is power which needs good analysts to be wielded
The last instance showed how big data analytics works in retail or e-commerce but it is being and has been to a great extent integrated in a myriad of fields ranging from petro-chemical to psychology. The skill gap is ever expanding and so are the opportunities for young enthusiasts. If you’re also interested to have a career in this field which is wrought with incredible opportunities, do not wait to enroll for a big data course.