Starting your own business can be a challenging yet rewarding venture. But not everyone with a vision has the right tools (or resources) to launch their ideas into the world.
Starting your own women’s clothing store is particularly hard because of the competition and ever changing fashion and trends.
Your product must stand out so that people are compelled to buy it. Nevertheless, practical marketing strategies, good quality products and persistence can help you achieve what you are dreaming for.
Finding Your Brand’s Purpose
When it comes to manufacturing tees with screen-printed designs, your brand must represent a purpose. Since your t-shirts will be rather basic, the sales will largely be based on the slogans, the message of the piece of art that is on them. Some common branding techniques revolve around activism, extending an already existing brand, musical brand or a celebrity’s personality or using generic yet popular one-liners.
Manufacturing t-shirts that serve a global or local issue has been an effective way of spreading awareness. Although, it is not usually seen as a business strategy. But many social entrepreneurs and climate change enthusiasts have made a good brand image – hence, people who are genuinely interested in their cause tend to buy their t-shirts. This creates a butterfly effect where people end up expressing themselves through their clothing or simply show solidarity with your cause. Some clothing lines also work to sell off these items to raise money for charity – encouraging more people to buy it.
It is very common for celebrities, YouTube stars, and even fans to create a clothing line with t-shirts promoting the people they look up to. No wonder several stars start selling their merchandise as soon as they build an audience – fan loyalties go deeper than one can fathom. Thus, selling t-shirts representing them is a lucrative business.
Finally, selling t-shirts that appeal to the younger audience may include trending, generic terms. Teenagers are obsessed with the idea of staying up to date – whether it is with the latest pop song, celebrity gossips, a fashion trend or even online challenges. But they also seem to have their colloquial language that keeps changing with time. Hence, incorporating this into either by observing their social media pages or by listening to popular rap music can help with ideas for your brand.
This is the important bit; the designs that you will create for your shirts practically help you sell out your clothes. Thus, take extra time out to choose them – either with the help of a graphic designer or by making your stencils that can be used by online screen printing service providers to print on t-shirts. Most doodle artists have launched their clothing lines and made a good earning out of it by selling their designs printed on t-shirts.
Using online printing service
Since a big part of your business will inevitably run on making screen printing your shirt, you should be more mindful about working with a screen printing website that suits your needs.
Make sure that the website is a valid one with a real address of their workshop – hence, it will save you from being spammed. Try to test them to dispatch samples instead of placing huge orders at one go. Be very clear about your delivery timings and how you would want your shirts to be delivered. Then crosscheck whether the pieces are defected or not.
A plethora of screen printing services is available online. Experts know how to use the right amount of screening ink, the right fabric for screen printing (hence, you may also opt for a website that provides you with shirts in addition to their screen printing services). Moreover, screen printing professionals promise to provide you with durable inked shirts with vibrant colored patterns. Good screen printing services also help you customize your designs based on your instructions – thus, the hard work or making the stencil is also carried out by the professionals.
No wonder, hiring the right screen printing service providers can be a massive game-changer for you and your new clothing line.
Reaching Out to Your Target Market
This may take time; hence, you must remain patient in this process. It can take up to a year or two into building an audience and generally working to put out your designs. This can be done on any social media platform. Once you have gained a sufficient amount of audience, you may launch your brand. Since people are already fans of your art, there is a higher probability that they will also be interested in buying your t-shirts donning your creative work. You may also reach out to micro-bloggers and influencers, with overlapping interests, to help build an audience.
Building a Team
Once your clothing line has picked up momentum, you can start working on building a team. The screen printing website will be a staple for the progression of your business; hence, you must carefully pick one and keep up a professional relationship. Other than that you must keep up with shipping and delivery companies so that you not only end up availing discount but may also be able to track them and keep up with the orders. Finally, since most screen printed shirts are sold out online, you will eventually need a social media management team. Then you shall be good to go and build a more robust online presence.
Bottom line is that with the given amount of competition and the number of retail businesses popping up so frequently, starting your clothing line can be a risky business. But with the right screen printing company and creative designs, one can eventually build a brand that will be appreciated and loved by most people.