PPC (Pay Per Click) advertising is an awesome way to boost your business to the top of search engine results to increase your visibility. The most well-known PPC platform is AdWords which has a reputation for being user friendly once you get to know it. However, one aspect of AdWords that can take a little while to get used to is the bidding system. Luckily, Dilate Digital provide expert AdWords services to our clients and are here to un-confuse things by explaining exactly how you use AdWords to bid on keywords.
What is AdWords keyword bidding?
When you set up your AdWords account, you select keywords which will be included in your ads and have the most relevance to your business. When a user types in one of your chosen keywords, it will hopefully mean that your ad will appear right at the top of the Google search results. Hang on though, it’s not that easy. You’re not the only business which has chosen those particular keywords so there will be a number of you vying for only three spots.
So how does Google choose the lucky winners? Well, that’s where keyword bidding comes in. You can set your bid to let AdWords know how much you’re willing to pay for a click on your ad and you compete with other businesses who are also bidding on the same keyword. When it comes to getting one of the three tops spots, AdWords don’t just consider your bid – it also considers the quality of your ad and ad extensions that you have in place.
What are my bidding options?
Ok, so we’ve discussed how you need to set your bidding amount for the maximum cost per click (CPC) that you’re willing to pay. When it comes to setting your bid, there are a few options you can choose. There is a manual option which lets you set you max bid amounts yourself and this gives you control over the budget for your campaign. The default bid amount will be applied to all the keywords in your ad group, but you can also choose to increase or decrease your bid for certain keywords if you like.
There is also the automatic option of letting AdWords manage your bidding for you and this is a popular choice if you’re short on time. You set your daily budget and AdWords does the rest by working to get the most clicks for your ads within your budget. Whether you choose a manual or automatic option, there are a number of tools available on AdWords which can help you choose your keywords and place your bids. AdWords can also provide estimates to help you decide how much you should bid to get one of the top spots.
Dilate Digital and our team of experts can help with your AdWords management and marketing to increase visibility, traffic and leads to your business website. Thanks to our experience with AdWords Perth, we can help your business stand out from the pack. Let’s get started today!
For PPC marketing services, speak with the talented team at Dilate today on 1300 345 283.