Within the last years, there has been widespread acceptance of chatbots because of their ability to add value to businesses and their customers. The use of Facebook auto-liker chatbots to enhance your social media customer service, improve your marketing strategy and grow your business is now a reality.
Statistics from Facebook reveal that:
- Facebook has more than a billion visits daily.
- More than 60% of Facebook users are less than 35 years of age.
- 70% of customers discover retail products through Facebook.
- More than 50% of Facebook users contacted at least one brand within the last three months.
- Close to 60% of users regard social media messaging as a great way of contacting businesses.
It is unsurprising! Contacting a business via social media is much more convenient than reaching out through email or voice call, as it can be done at one’s comfort zone.
Messenger bots can positively impact businesses too. It can boost conversion rates of businesses to a large extent, though the pre-designed messages have to be crafted properly. But the truth remains that chatbots are starting to revolutionize customer-business interaction. So, it is important that you incorporate chatbots into your marketing strategy.
Platforms such as Zebrabuzz enable you to design a high-performance chatbot without a single line of code within minutes. A great feature of this Facebook chatbot is the auto-liker feature; with the ability to improve customer engagement and boost upselling. Other features include bulk messaging service, auto commenter, auto private response, eCommerce automation on Messenger, woocommerce Abandoned Cart amongst others.
Let’s explore, in detail, how chatbots can help your business grow on Facebook.
Improve brand awareness
Chatbots can be used to inform prospective customers about your business, especially to Facebook users that you have recently contacted. The chatbot can grab their attention and hold their interest for a long. This is a great way of qualifying leads and guiding them right through their purchase journey. As an appealing piece of technology, the chatbot can create an enduring first impression for your business, since it serves as your business ‘concierge’.
For instance, if you own an eCommerce website that specializes in the sale of clothes, incorporating a chatbot into your messenger platform will be of tremendous help. It will initiate a chat with old customers and interact with prospective customers that have messaged your account, assisting them in their search for a clothing item they fancy. Powered by artificial intelligence, the chatbot will always remember customers’ interests and purchase decisions and make periodic personalized recommendations. Hence, this will create an enriching customer experience while boosting brand awareness at the same time.
Enhanced customer service
This is the most popular use of chatbots on Facebook. Quality customer service is the key to increasing your conversation rates and beating your competitors. With chatbots on Facebook, your prospects wouldn’t have to encounter a delay in response when they have any inquiries. Your Facebook chatbot will provide them with instant replies.
You can use your business’ knowledge base or Frequently Asked Questions to feed your chatbot with adequate information and details to be able to offer a satisfactory response to your customers. If your bot provides new customers with great answers, they are more likely to buy your products or patronize your services.
Bulk messaging service to your customers to boost your customer lifetime value
Customer lifetime value is an indicator of the revenue that your business can earn from a customer throughout the duration of your business relationship with him/her. Longer customer lifetime value translates to more sales. Chatbots can positively influence your customer lifetime value by providing bulk messaging recommendations and new products to them. This will increase customer retention and reduce churn rates.
With chatbots, you can deliver bulk messages to your customers on Facebook, creating n awareness for your brand while boosting your lifetime value. This will increase the possibility of conversions. While doing this, you have to ensure that these bulk messages are not ‘hard sell’. They do not have to be sent frequently either – thrice a month will do.
These bulk messages can revolve around new products, discounts, price slashes, multimedia messages or your website blog posts.
Tips for using chatbots to grow your business on Facebook
Now you are convinced of the benefits of chatbots for your business, and you are ready to utilise chatbot for your social media customer service and marketing, here are some factors you should consider while designing your chatbots for use on Facebook::
- Emojis are regarded as sincere expressions. They are less formal, personal and humorous. Chatbots are not excessively ‘formal’ by nature. To create a more relatable and exciting experience for customers, we advise the use of emojis while crafting your chatbot’s messages.
- GIFS and images are very powerful engagement boosters when used in marketing. They are fun and can grab attention easily. So your bot marketing strategy will be better off with them.
- Be very minimal with the messages. Don’t craft your bot to keep on messaging without options or questions for customers to respond to. Chatbots are best used for conversations with customers.
- Lastly, but most importantly, ensure you use your bot to gather data from customers.