The coronavirus pandemic has shown us just how important it is to have solid online presentation skills. This is especially true for businesses who want to thrive even in a time of social distancing.
However, knowing how to leave a great impression online is vital even beyond the pandemic. As technology progresses, and we get more useful tools to communicate online, we’re presented with a much more efficient way to reach others.
If you’re not big on online presentations, you could try taking a presentation course, such as those provided by On Your Feet. Here’s why it could improve your company image drastically.
Great Online Presentation Skills Help You Leave a Good Impression
You don’t always have the luxury of shaking a client’s hand firmly on the first meeting to establish a great starting point. Sometimes, you need to make an impression online, and imagine what your business would look like if you didn’t know how to use Zoom properly.
Not only do you need to be able to present yourself well on camera, but you need to use the technology available to you competently and with great skill. If you’re sloppy on your business presentation, the client will think that you’re unreliable or you don’t take them or your own company seriously.
On the other hand, if you put in some effort and take meticulous care of every detail — starting from adjusting your workstation and equipment to commanding attention — you’ll seem like a competent professional who respects their clients greatly.
They Help You Reach a Wider Client Base
In-person meetings are great, but why would you miss the opportunity to meet with clients when they can’t come to your office? You can do business with people over great distances nowadays, so there’s no need to limit yourself based on your geographical location.
What’s more, some of your potential clients are probably busy people with tight schedules and they’d rather squeeze the meeting in their lunch break. Doing business online is just so convenient, and if your online presentation skills are off, you could ruin your chances for the best deal yet.
It doesn’t matter what you do and how old-fashioned you are, everyone is online today, and in order to thrive, you need to get with the times. Imagine how many more opportunities your company will have this way.
They Show You Respect Others’ Time
We all know that time is money, and now more than ever, people are trying to do as many things in as little time as possible. As we’ve said, many of your clients are probably on a tight schedule, so doing your meeting online shows them that you value their precious time.
No one likes it when presenters drag their speech and go on and on endlessly, even when they’ve clearly bored everyone to death. Keeping your online meeting short and concise will probably be to everyone’s liking.
Another benefit of doing a presentation online is that you can have extensive notes with you and use them as much as you like without seeming like you’re just reading from a script. This means you can prepare thoroughly and drive your points much faster than you would in a face-to-face meeting. Your clients will love it, and they’ll be glad to be doing business with someone so mindful of them.
They Help You Boost Sales
There is no better way to pitch your product or services than through a video conferencing tool and consequently, boost your sales. Online presentation tools allow you to promote your business even to more clients simultaneously. If you do it right, your sales could go through the roof.
However, have you ever listened to a presentation on a product that sounded more like a long lecture? We’ve all been in this situation, and we were so annoyed that we never even considered buying the product. A presentation could make or break you, so you need to be careful about how you’ll do it.
If you utilize the online platform you’re using to pitch your product or service to the best of your ability, you could captivate your audience in the blink of an eye. You need to engage them, let them ask questions, and showcase what you can do for them on the spot.
They Show You’re Adaptable
So your client has asked you to move your meeting online because something has come up. You’re not sure you can live up to your potential and quickly adjust your presentation for an online meeting, so you just cancel it. This is something that should never happen as you may lose a valuable client this way.
If, on the other hand, you agree to do it, you show the prospect that you are adaptable and willing to cater to their specific needs. Nearly 80% of clients always choose a company that provides personalized service.
However, if your presentation is not up to standard, your efforts will be futile. So working on your online presentation skills means helping your clients see you as someone who will go to great lengths to ensure their comfort.
First Impressions Are Everything
In the fast-paced business world we live and work in today, you have only so much time to capture the attention of potential clients.
So during that first meeting, every little detail counts. If you’re working from home and doing your presentation from your room, you need to make sure that your background is in order. You also need to wear appropriate clothes even if you were in your pyjamas just a minute ago.
This may be your only chance to secure a sale, so you need to make the most of it. No one will consider doing any kind of business with you if you don’t act like a professional.
So before you click on that link for your Zoom meeting, first make sure that your camera is well adjusted and your microphone works. Go through your checklist and the points you want to make in the time they’ve made for you. Handling it like a professional will allow them to see you as a trusted company they can rely on.