The main goal the owner of every online store has is to increase sales. If you do not know where to start and how to stand out among hundreds of other sellers, you might’ve decided that it’s easiest to stimulate sales by changing the design in a more user-friendly direction. That’s why we want to recommend you a very useful service named Out of the Sandbox. It can be very useful, especially for small business owners who want to keep their Out of the Sandbox theme updated. This service makes the updating process simple and understandable for everyone. For details follow the link: https://apps-n-themes.com/shopify-plugins-and-extensions/shopify-theme-updater-by-out-of-the-sandbox Now, let’s talk about exactly which design changes can increase your sales.
Which design details can boost your sales?
There is an old proverb that says, “First you judge ‘how nice’, then you judge ‘how wise’”. That means that the first impression is the most important one. This is confirmed by research performed by the London Business School which shows that 1% invested in design increases profit by 3%. So, which parts of design can really increase your sales?
Design details that can boost your sales:
- Provide detailed product descriptions
- High-quality photos
- Connect social evidence
- Add similar products
- Help with a choice
Detailed product descriptions
The less descriptive information there is, the less a customer desires to make a purchase. Make sure that you have accurately listed, all relevant information. For example, if you sell clothes, have a table that details sizes, material and so on. Give all the information about the materials and features of the different models and types of product in detail. And of course, show the prices.
Quality of photos
For selling online, one of the key factors is how attractive the product looks. Do a professional photo shoot or ask for quality photos from the supplier if you work with dropshipping.
Connect social evidence
Add real user reviews to the product page and the ability to post reviews. Research shows that more than 70% of customers in the network are guided by the recommendations of other buyers (http://www.nielsen.com/us/en/press-room/2015/recommendations-from-friends-remain-most-credible-form-of-advertising.html).
Add similar products
Sometimes users have doubts and want to compare the product with other models. On the product page, you can add a section “This product is often bought” or “Similar goods” so people can make an informed choice or order additional things. For example, the buyer can order a case or protective glass with a smartphone.
Help with a choice
By connecting an online chat and a callback widget, you can be in touch with the user and quickly answer questions. If customers do not receive an answer to their question “here and now”, they are unlikely to call you by themselves. For example, Out of the Sandbox has an “Answer bot”, which can transfer your questions to the manager.
Famous marketer Philip Kotler once said, “The whole product is important for customers. It includes services, guarantees, packaging, advertising, finance, pleasant emotions, appearance and other characteristics that complement the product.” Very often, the buyers’ decisions are dictated not by logic, but by emotions. Only after the emotional aspect do people reinforce their decision with rational arguments. We hope that this article was useful to you. Use these simple tips and profit from your online store will increase rapidly. Good luck!