For a successful website, you need a proper management of the content present on the web without relying on a vendor. Making use of CMS helps you to update, edit or create the content easily without the need of HTML or coding skills. Among the wide range of CMS solutions, Kentico is undoubtedly the most cost-effective Enterprise Content Management System that provides enterprise-level functionality for the mid and high range market with a strong security feature. In this post, we will be discussing the latest version of Kentico, i.e. Kentico 10 and how it is making a difference.
Launched by the end of 2016, Kentico 10 still support the inherent advantages of Kentico that has made it so popular and this version also come up with features that match the advancements in technology and the changing paradigms. Here are few things that make Kentico 10 unique and much better than any other CMS platforms:
Better Agile Campaigns
One thing about Kentico 10 is that it supports a single unified control panel with improved agile campaigns. With the cross-site functionality, data can be shared across web properties making explicit all user interactions and users get a complete view of customer’s activities in a single pane. It helps in making cross-site lead scoring and marketing much easy. Another improvement is responsive image management where users can upload images & Kentico will adjust it accordingly in the backend as per different media.
Kentico 10 is much better than previous versions in terms of usability and speed, as it can handle the huge volume of enterprise data with the updated CRM suite that can store one billion activities and 100 million contacts. Not just that, the speed has been enhanced up to 50% faster to deploy websites quickly and roll out marketing campaigns faster. The improved scalability of Kentico 10 has attracted not only small-to-medium sized businesses but also large enterprises as well.
Flexible Marketing Campaigns
This latest version of Kentico CMS System enables marketers to track the steps of the campaign journey effectively that visitors make while interacting with the brand. The flexibility in the marketing campaigns allows marketers to change the attributes of the existing campaign without the need of concluding it and starting afresh. Kentico 10 has made it possible to create new ad-hoc email campaigns & send it to contacts very quickly without creating newsletters for an entire group.
Kentico 10 supports both web forms and MVC development across the board that allows developers to have a complete control on the web development process and develop as per their needs. It also incorporates the ASP.NET MVC developer framework in both online marketing and e-commerce fronts allowing the creation of scalable & high performing websites. For content repository, Kentico 10 use REST API that allows same content to be consumed through traditional delivery channels.
After going through the points stated above, we can say that Kentico 10 is a big leap forward that has understood how marketers work and have provided relevant tools to perform the tasks in every possible way. However, Kentico 10 has few weaknesses like weak integrations & data visualizations, that will be hopefully resolved by the next release, Kentico 11.