There are many challenges that firms face as they have to compete with rival accommodations that may be larger and have a greater budget to spend on advertising. They also have to contend with modern day versions of residences such as Airbnb homes, which have become popular in recent years. The arrival of this business and others similar to it has increased the amount of properties available on the market for holiday-makers meaning that hotels have to entice new guests.
A priority is that companies need to find the best hospitality solutions in Dubai to help them get ahead of rivals. This can be done by focusing on an important group that spend money on hotels and are influencers online. Millennials are an interesting demographic that know what they want and experiences matter to them the most. They are usually young and often excited about going away on holiday, and will regularly talk about it on social media to their friends. Another advantage is that they are spontaneous so would definitely consider booking an accommodation at the last minute if a special deal or package appealed to them.
It is crucial that travel companies know about social media services in Dubai and sign up to the main platforms such as Facebook and Twitter. They will definitely attract millennials if they use these sites, as well as Snapchat, Pinterest and Instagram. Millennials are definitely aware of these platforms, and in a typical day are using them for hours at a time. Hotel firms should advertise special packages on these websites that encourage tourists to learn about the culture, arts or cuisine in the area. Something like this elevates a trip to a different level and provides activities they can talk about on social media once they have been on vacation.
A brilliant marketing company that can help create a top website is Digital Arabia that has amazing experts on its team of consultants. Firms will definitely want to use the knowledge the members of staff at this company have of millennials and social media to help get new guests to become loyal customers. They will offer a top plan to achieve success and provide advice on how to deal with SEO matters to gain a higher ranking on search engines. They will help create and maintain a confident online presence to attract guests to the website.
Millennials want modern amenities in a residence such as Wi-Fi internet, as well as being able to use apps to work items in a room. Apps nowadays are not just for reserving a living space, but can control room temperature, lights and also act as a key to get into a bedroom. A hotel website needs to look amazing on all screens including desktop, laptop, tablet and especially on mobile phones. Travellers can often use all of these mediums to research and then purchase a hotel room. The main aim is to get millennials to talk about their experience on social media platforms, so it is crucial that a holiday at an accommodation is memorable.