A social media marketing agency depends mainly on its creative team. They are the backbone of any digital marketing agency. They strategize about how they would carry a certain product or a brand on various social media and digital platforms. When we see something online, it is not just a day’s work. A whole team works on it, in their particular domains and the final product is what we see on our mobile or laptop screens. Understanding how this is carried out in an agency is quite interesting. When a client comes on board, the whole team sits together and share the information with each other and have a whole another discussion where they exchange raw ideas on how the campaign could be carried out. Once everyone has a fair idea of what the client wants and what they can do in their creative expertise, the strategist gets to work and the rest research according to their expertise. The strategist maps out the whole process, what platforms to touch, what tone to use, the big idea, and everything.
Once the strategist is done with his work, he then briefs the creative team which comprises of the designers and creative writers. And after getting a clear understanding of the brief and the client, they start to work their part. If anyone has any ambiguity they discuss it and make things clear for each other. And it may sound like dull work, but once everyone is clear about what they need to do, they do it in a fun way sometimes. It is not a robotic work, it cannot be because creativity requires a relaxed environment where new ideas could be born. And if the environment is not healthy, the everyday working and progress get affected. People do not enjoy their work and thus creativity gets lost somewhere between the deadlines. So, to make deadlines NOT scary, the environment needs to be relaxing and healthy.
If it is not healthy, the whole campaign could suffer. New ideas require a fresh mind and fresh minds require healthy surroundings and positivity. This depends highly upon the managers. And the managers have a huge responsibility in this regard if they realize it. Because if they do not manage the affairs properly, there would be chaos in the office and everyone will be frustrated and in the end, it would be the work that will be neglected which would cost everyone a lot in the longer run.
So, to run things smoothly, everyone starting from the top to the bottom needs to be on their toes, show responsibility, and try to keep the environment positive and healthy. Once everyone realizes their part in making the workplace a healthy place, things become easier for everyone, and work get done faster and the quality also improves. This way the everyday tasks become smooth and streamlined and everyone benefits from it. The main role here is of the manager because he/she is one who holds the team together.