I am sure logos fascinate all of us in a way that can even influence our shopping and decision making. That’s why companies research hard in order to come up with a logo that can truly represent their philosophy and relate to their current and future customers. While big companies like Facebook or Apple don’t have to keep in mind new customers or attracting new ones as they have already billions of them, it is the startups and small companies that look towards getting a new logo design.
In the UAE region and more specifically in Dubai, which is the hub of all the business activities, companies who are famous worldwide and have a commanding market share elsewhere struggle here for many reasons. The role of companies offering a logo design in Dubai for such companies is vital but what established ones? I’ll take the example of Pizza Hut, its new logo and what it is doing to attract new customers here in this blog for your understand of logo and what related marketing strategy it needs to apply.
Pizza Hut’s New Logo
I’m sure that most of readers are aware of the change in the Pizza Hut’s logo. The famous American pizza chain which is part of Yum! Group now has been struggling in many countries worldwide. It has now launched a new and aggressive campaign to challenge the local pizza chains which has outfoxed Pizza Hut in recent years. The New Pizza Hut logo is nothing to brag about but has smartly changed the tactic with eliminating the hut with a round design depicting a Pizza.
The change done in 2017 has now been applied to Pizza Hut chains worldwide but as mentioned above, it has been facing rough seas for the last several years. There are many ways in which it is playing the second fiddle to local and international chains in countries like India and the UAE. So what was the strategy that Pizza Hut applied to make inroads again in the market where it once ruled without any competition? Let’s find out.
Recapturing its Throne
Not just a logo can make things easy for any company and Pizza Hut knew this. While the new logo and the change have been very good, its ultimate goal was to take back its market share and logo was one part of the plan. I am sure you must have gone through the new marketing campaign of Pizza Hut and must be looking at their ads for the last 1 year or so. They have tried the same tactic that local pizza chains have been doing for the last several years: offering bundle offers like buying 2 pizzas and get 1 free or 3 pizzas for half the price of buying 3 pizzas individually.
While these tactics are in their initial stages as no strategy can work in mere months, Pizza Hut as a global fast food chain knows that how a logo design and revamped marketing strategies can make the brand great again.
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