Living in the digital age means businesses are spoilt for choice when planning their marketing strategy. Online campaigns, social media, TV ads and print are all frequently used channels to engage with consumers, and often promotional merchandise is forgotten or undervalued. However, it’s important to recognise how merchandise can really help with your company’s branding and go hand in hand with your marketing strategy.
It invokes brand loyalty in over three times as many recipients as the effects of the mediums of print , web, direct mail and TV. You will easily come across a number of merchandise web stores in UK and a lot of countries around the world. Here we will discuss the key benefits promotional merchandise can have for your business.
Unlike other forms of marketing, promotional products have longevity and can be extremely useful to the recipient. So many marketing tools focus on digital channels, whereas merchandise can take your brand into the real world. For example, a branded cotton shopper takes your logo to the gym, to the supermarket, to a university campus.
What’s more, studies have shown that many people keep promotional products for one year or longer resulting in increased brand awareness for both the person using the product and those around the recipient.
The effects of receiving a gift for free will never fade! People experience a feeling of pleasure when given something unexpected and this positive emotion will associate the recipient with your brand. Research has shown that promotional merchandise makes almost six times as many recipients feel appreciated as other mediums of marketing such as print and web.
As a lot of promotional merchandise is desk based and useful, such as pens and key rings, your brand is kept close to the consumer. This means it is always at the forefront of their mind, whether conscious or subconscious, making the likelihood of purchasing your product or service high due to the continuous reminder.
Range of Choice
When hearing the words ‘promotional merchandise’ the most obvious products which come to mind will likely be mugs, pens and USBs, traditionally given out at conferences and exhibitions. Fortunately as the industry has advanced there is so much more to offer your customers! Whilst we still love a great pen and a lovely mug it is worth taking into consideration other products which can really make your business stand out from the crowd.
There are some great tech products available such as fully customisable power banks and stunning speakers for your forward-thinking clients or green options like pencils made from recycled denim or CD cases for your eco-conscious customers.
As you can see, it is always worth throwing promotional merchandise into your marketing mix. Great products can be a conversation starter and create a buzz around your brand, especially if the product is innovative and well thought out.