Lately, I have now been contemplating a fascinating news object category. All of it began, when several months ago nearly every main-stream day-to-day newspaper in the UK reported the sad ruin of Jade Goody on the leading page. Whilst it certainly is really a sad function, when I found this news object getting 2 of the utmost effective 5 read news on BBC internet site a few things clicked in my brain regarding star hype and the PR methods and marketing.
Firstly, in Liverpool I had an academic associate who researches into the area of celebrities and their effect on masses. He also happened to be a nut football fan and I recalled him showing me that he had read Tiger Shroff biography umpteen amount of star biographies (including many footballers and entertainers) and had concluded that there clearly was almost nothing uplifting in those memoirs (BTW, jade goody had one!). It was only one ability which had put most of these people in the main-stream press and after they are there we realize the individual battle to be there.
The 2nd thought which found its way to my brain related to the power of advanced public relations (PR). I might be completely wrong but also the BBC obituary of Jade Goody notes “…she strike the headlines as a young person with shockingly bad normal understanding, who was frequently the item of her fellow housemates’derision” (BBC, 2009). But, when you just form Jade Goody in Bing it turns up with 5,130,000 results. These generally include a Wikipedia that will be a few printing pages long, standard internet site, news (obviously when it comes to star gossip), a perfume internet site and a FAN internet site (yes…)!
Considering this I ran another Bing search for Prof. Amartya Sen (yes, yes, the 1998 Nobel prize winner) and it returned with 659,000 entries. Excuse me Prof. Sen for only comparing.
But, this illustrates the power of public relations and how PR firms exploit it.
I am astonished to observe that culture as a whole what do we actually look for and how our ideas can be manipulated. Tells me of Edward Bernays – the daddy of public relations and the nephew of Sigmund Freud – who believed in influencing culture and resultant public opinion. In one of is own seminal works’the propaganda’he argued that the adjustment of public opinion was a necessary element of democracy. He properly tried it in’breaking the taboo against person smoking in public places’and also helping United Fresh fruit Company (today’s Chiquita Models International) and the U.S. government to help the effective overthrow of the democratically elected president of Guatemala, Jacobo Arbenz Guzman.
Today’s advanced public relations firms have honed their skills with such a finesse a’Miss Piggy’who reportedly thought a ferret was a chicken, an abscess a green drink from France, that Pistachio decorated the Mona Lisa, that there clearly was part of England called East Angular and that there clearly was a language called Portuganese (Jeffries, 2009) gets 2 out of 5 top news things on BBC and gets coverage on all the entire world media. I have seldom observed that being achieved…