Nike, Adidas, Puma, Reebok, and Under Armour are four of the biggest, most well-known sports brands in the world today. These athletic companies regularly release new products throughout the year.
Since these brands release hundreds of sports and athletic lifestyle products annually, to stay on top, they have to constantly and actively advertise all their merchandise. To do this, they need to have models.
Sports or fitness modeling is now one of the most exciting, sought-after, and lucrative areas of modeling. Athletic brands have to continuously promote their products on both digital and traditional advertising platforms and, as such, need models to endorse their merchandise.
The top modeling agencies in Melbourne say that the best thing about being a sports and fitness model is that the requirements are not as strict when compared with other modeling categories.
As long as you are in great shape and have an athletic body (lean, fit, and with firm muscle tone), you can be considered for a job.
The height requirements are not too stringent as well. Female models that are 162.56 centimeters (5’4”) tall can become sports models. Because of this, sports modeling is something you can look into if you are not that tall.
Breaking Into the Sports Modeling Industry
If you want to be a sports and fitness model, here are some tips that will you help you get started:
1. Maintain an athletic figure
Having a fit, toned physique is a must if you want to be a sports model. However, your fitness shouldn’t merely be superficial; you have to be in great shape in all respects.
This means having a great lifestyle that will allow you to have a shapely body and help build your stamina. Additionally, you need to be healthy-looking all the time. This entails maintaining fantastic skin, glossy hair, and a stunning smile.
If you think you are not toned enough yet, you have to work out a bit more. However, this doesn’t entail spending more time at the gym; you can do other activities you like, such as jogging, hiking, cycling or swimming.
You have to be mentally, emotionally, and socially healthy, as well. You need to have a broad mindset, a positive, calm attitude, and be a great person to work with.
2. Get into sports
Most of the time, sports models will be asked to demonstrate various stunts and feats or striking poses that athletes make. If you want to impress brand representatives and casting directors, you need to know how to do them properly.
If you are into one or two sports, you already have something that will help you stand out from the competition. However, if you want to be a more versatile model and be considered for more jobs, take some time to learn about the most popular sports and events. Consider trying them out as well.
By having at least a basic knowledge of all types of sports, you will be more confident as you attend auditions, casting calls, and go-sees. This confidence will shine through as you take photos or walk the runway, too.
3. Choose the right modeling agency
If you want to be sure you are on the right track to becoming a sports model, you have to select a reputable modeling agency to sign up with.
A top-notch modeling agency will already have a set of clients that are constantly looking for sports and fitness models.
Aside from sports brands, they also work with athletic wear companies supplement manufacturers, and fitness companies and magazines. Because of this, you will have more opportunities to join auditions, open castings or calls, and go-sees.
You can get an idea if a modeling agency will help you get far as a sports model by asking them which sports, health, and fitness brands have been or are in their list of clients.
Additionally, find out what kind of exposure their sports models usually have. Ideally, they should appear everywhere, which includes magazines, catalogs, billboards, commercials, and different digital platforms.
4. Stay committed but be versatile
Sports and fitness modeling is not the easiest field to get into and succeed in.
Maintaining an excellent athletic build and a disciplined lifestyle will help you get far in this industry. However, if you want to be a professional model and have a long, successful career, you have to be well-rounded and versatile.
This means learning about and trying your hand in different types of modeling. Be open to taking other jobs, such as being a parts model or promotional model. But always keep an eye on stints that will allow you to showcase your athletic body and modeling prowess.
Like in other fields of modeling, you need to be patient if you want to go far as a sports model. Work hard to maintain your toned body and land jobs, and you will find success in this segment of the modeling industry.
About the Author:
Adam Jacobs is the Managing Director of Bubblegum Casting, the longest running agency specialising in babies, children and teen talent in Australia. Bubblegum Casting works with some of Australia’s biggest brands, media properties, and agencies to secure talented children to work in Television, Film and Modelling roles.