When purchasing jewelry online, you’ll have a myriad of choices regarding quality, styles, and price. Quite naturally, you’ll feel uncertain about buying something you haven’t seen in person. That’s why it’s important to know the basic tips that will help you choose jewelry online and protect yourself.
Take into account the below-mentioned 9 essential points when shopping jewelry online.
- Make Sure You’re Buying from a Trustworthy Source
Know the seller you’re buying from. Don’t fail to learn as much as possible about the seller. Find out whether the online seller or venue has been running their business for a long time. What are their relationships with third party sources or with customers who have already bought their products? Find the contacts of the seller.
A trustworthy seller should offer secure payment processing. Find out whether the online representatives can provide the necessary help. How will the jewelry item be shipped? Does the seller offer insured shipment? Should you provide a signature for delivery? Contact the seller directly to get answers to your questions. Don’t forget to review security protocols concerning shipping and insurance.
If you’re interested in price comparison when buying diamonds online, be aware diamonds that have independent certification from GIA can be compared. If you compare the GIA reports of two diamonds having similar specifications and see they have a price difference, it may be caused by overhead costs or other business factors.
- Make Sure There Is a Return Policy
You should expect a full refund if the jewelry you’ve purchased differs from its descriptions. Even if you take precautions and ask questions, this may not be enough: the jewelry purchased may not meet your expectations. It may have a different colour or it may not lay well. The online seller should allow time for you to examine the jewelry piece and to return it.
- The More Images, the Better
The jewelry item offered online should have lots of images. To buy jewelry online, you should be provided with enough images clearly displaying the item from all angles so to be able to make the right choice. The photos of jewelry items should show any damage or imperfections and highlight all the details.
- Professional Appraisals
If you’re interested in how to buy jewelry online that would meet your expectations, don’t forget about authentication and certification.
Make sure to read a written description. It will facilitate the buying process by providing important details and images. You should also be able to read about measurements. The description of the jewelry piece you’re viewing should be backed up with independent grading reports or lab reports and/or appraisals.
Look for a thorough and transparent process of evaluation. Provenance or history should be explained. If you see an item signed, find the signature. You should be provided with the metal purity stamp if the seller says the metal has a certain quality.
A GIA report will make it easy for you to buy jewelry online. An objective report will show whether the diamond you’re going to purchase is natural. Thanks to the report, you’ll get to know about any known treatments to alter your diamond’s colour or clarity. If there is no independent certification, the quality of the gemstone is doubtful.
- Research Well
Take your time to do thorough research on the jewelry item you’re going to buy. Go through each listing carefully. Read all the GIA reports and paperwork available to make sure everything is clear to you regarding the seller’s Terms of Sale. See whether the item is being offered at an amazing discount you cannot find elsewhere.
Do research to make sure the price offered is a fair one. Find out how the price of the given item is determined in the market. If the item is what you’ve been looking for and is being offered by a trusted seller, you can accept the price. There are retailers who will negotiate. Research well to be sure you’re paying for the right jewelry piece.
If you’re buying a diamond piece, no matter online or at brick and mortar retailer, learn about the 4Cs of diamond quality.
- Look for Laser Inscription When Purchasing Diamonds
The diamond’s grading report number should be laser-inscribed on its girdle. Sometimes, diamonds are inscribed before being offered for sale. There are cases when you can request the inscription when making the purchase. Be aware, the inscription can be a personalized message or an identification symbol.
You can view the microscopic inscription under 10X magnification, using a jeweler’s loupe. As it’s noted on the diamond’s GIA report, it helps ensure that the diamond matches the report issued for it.
- View the Jewelry Piece in Person
Jewelry you’re viewing online that appears to be almost identical on a grading report, featuring the same colour, cut or clarity, may turn out to be different when viewed in person. If you cannot make a purchase without seeing the item in person, look for online sellers that have retail stores or offer flexible return policies. Viewing a jewelry item in person is the best way to determine whether it’s right for you.
- Pay Attention to the Payment Method
Online retailers or auction sites should provide terms regarding how they are going to accept payments. If the payment has been made with a credit card and if there is a problem purchasing an item, most credit card companies provide options for recourse.
- Be Careful About Out-of-Country Online Sites
Websites that aren’t physically present in your home country aren’t likely to offer options for recourse. Recovery of funds can be intimidating.
Today, you have more options to buy jewelry online than ever before. You can purchase a jewelry piece not only from jewelry retailers but also using your PC, tablet or smartphone. You should take your time to learn about the specifics concerning buying jewelry online or in person.
Take into consideration these recommendations before buying jewelry online. The above-mentioned points will make your online jewelry purchase less stressful and greatly increase your chances of buying the necessary item more securely.