Making a rational decision in the selection of your company’s next SEO agency will have significant implications on both your online business presence and bank account. The discrepancy between your business’s peak organic traffic and the significant drop in Google ranking is dependent on you and your decision to choose between a good and bad SEO agency or expert. Yet, companies in any field can improve their online sales while limiting their investment on online ad campaigns if they choose to partner with the right SEO Bangkok agency – and all these while maintaining the same level of user experience.
The following are the five essential tips that every entrepreneur or an online business should consider before locking into a contract with any SEO agency.
1. Look for SEO Agency on Major Search Engines
One of the simplest yet most crucial ways to evaluate an SEO agency is to look for its position on the SERPs of major search engines such as Google and Bing. If the agency concerned isn’t on the top 10 search results, then that begs the question of how will they be able to help you rank your website on the first page?
2. Look at Agency’s Past Performance
If the agency has been in the business for even two or three years, it must have built up a portfolio of clients in a distinct market or niche. Owing to their words that they are the best SEO agency and that they can help your business gain better positions on Google for various key terms, you should ask them to provide you with a detailed SEO ranking report on any of their past clients. You can use the provided report to evaluate their SEO strategies and to get a basic idea of the time your company may need to improve its organic presence.
Apart from reports, you should also look at their client testimonials, case studies, portfolios, and industry awards. Any agency that fails to prove its legitimacy and track record are absolutely not worth your time.
The key ingredients for any successful partnership are open communication and transparency. As a customer and as a responsible business owner, it’s your responsibility to convey all your and your business’s requirements to the agency concerned, and if possible, it should be conveyed face-to-face. Face-to-face communication not only facilitates friendliness, but it also enhances the chances for the success of your relationship. By visiting or by scheduling a videoconference, you convey your seriousness about the following SEO campaign to the concerned agency. Moreover, it also helps you in getting truthful answers from the professionals working in that agency.
Any legitimate agency understands the complexity and dynamics of SEO, and so will never guarantee you any position on Google owing to the fact that Google pushes more than 3000 updates every year (around 9 every day).
Any agency offering you the guarantee of positioning your company on the first three positions is a genuine liar and may use blackhat SEO tactics to give your company a short-term boost on SERPs.
Nevertheless, it is essential for both you and the SEO agency to mutually decide on priorities and objectives so that both are focused on the same result.