The basic SEO audit that you do for your business should be handled by everyone on your staff because you are looking into every part of the SEO program that you have started. You will find that you could complete an audit fast, but you have to go through each part so that you cover everything. Skipping one part could make the audit ineffective.
Check the keywords you are using so that you know if they are doing anything for you at all. You might try a new set of keywords, or you could start to use the keywords that are actually trending. A little research on trends will change how you approach SEO because you are picking only trending keywords or phrases.
Adam White from Seojet.net explains his original research on anchor text ratios and backlink profile of top ranked pages inside of Google. They have to be written up in as many ways as you can get, and you will find that you could put backlinks in better places, using better keywords, and sending people to pages that have high rankings. You have to be sure that you are not in danger of being blacklisted because of your backlinks.
- Technical Checks
You should be sure that you are using the right search engine to check for keywords, the right company to analyze the keywords, and the right programs to help you with tagging and SEO. You might need to change platforms because that will be much more effective for you, or you could use the technical check as a way to make sure that you have been using the wrong digital ad plan or programmer for these ads.
- Image Analysis
You need to check in on your images because they have to have the right tags. You need to be sure that the tags are going to help you add to your hits on search engines, and you must title and credit the images the right way. This is a very simple thing for you to do, but it makes a difference when you come to the end of your plan and are posting these images with the writing that you just did.
The content that you write should be edited from time to time because you might prefer to make some changes to it. There is nothing wrong with being discerning and thinking you might like to change a little of what you wrote.
- User Experience
The user experience is the last step, but you need to see what happens when people come in because of your SEO. You might get comments about your SEO, or you might find out that people do not stick around very long when you have used certain kinds of SEO. Focus on something that keeps people on the site for longest amount of time.
Someone who is going through an SEO audit will find that there are many little things they can change to get the best results possible. They will avoid problems that come up when they only did one thing right, and they can even make their images better.