SEO practices are broad and there is no end to how much you can do in SEO. There are endless techniques and more than 600 factors to consider while doing SEO. Many beginners and business owners feel overwhelming when it comes to gauging the results of your SEO strategy.
In this article, we will have a look at how to ensure that your SEO plan is working in the right direction and is bringing benefits to you. So, follow these basic pointers to understand and gauge the SEO performance.
Ranking of keywords
After opting for SEO packages, and While planning an SEO strategy, you must have decided on some target keywords on which you have worked. The first step towards checking your SEO results is to check how many keywords are ranking and what are their ranking positions. However, it is not the most important SEO progress indicator but it’s a good way to gauge the efforts.
You can use any SEO tool like SEMRush and scan your website for SEO progress. This tool will give you better insights into why your competitor or you are ranking higher or lower for certain keywords.
Organic traffic is also among the most important metrics that you must consider while checking if an SEO plan is working for you or not. It’s a fact that SEO is a gradual process and to show up some results, it might take one to three months. Once you cross the bar of three months, check how much organic traffic your site is gaining.
As there is no such pivot that tells us the amount of traffic that a website should receive after three months. But based on the keywords you are targeting and other SEO activities, you will have an idea if your SEO plan is going on the right track or not.
The third way to gauge your SEO strategy’s performance is to check how much conversion your site is actively making or made in the past. The conversion could be of anything like email signup, buying a product, Liking your Facebook page, tweeting about your brand, and so on.
If the current SEO efforts are not generating any conversion for your site even after two or three months, then there is something wrong with the strategy. In this case, you need to improvise what you are doing and check Google Analytics from where most of your users are bouncing back.
Number of pages indexed
This is also a very useful pivot to know how well your SEO strategy is working for your site. For those who don’t know Google or any other search engine don’t crawl all the pages of your site in the initial time. And, as the site gets old, Google keeps crawling all pages and you can check all these pages in Google Search Console. In Google Search Console, you can visit the coverage section and check how many pages are indexed. You can also check manually if a URL is available on Google or not.
Check for penalties
Many times it happens that websites get penalties for violating Google policies and you should keep checking for penalties in GSC. This is not a pivot for checking if your SEO is working well for you or not. This metric is for checking if your website has violated some guidelines and due to which traffic is dropping significantly. If there are any penalties, make sure you resolve them as soon as possible and resubmit your site for re-evaluation.
These were some of the important metrics that tell you if your SEO strategies are working for your site or not. Check these pivots step by step and see how much progress your site has made in a specific period of time.