Each social media application has its distinct features. Snapchat and Instagram have gained popularity over the years. Instagram is a picture and video-based application where you can share images and videos. People share their visual content with their friends and family. Instagram has become famous for brand promotion. When you want to look up for a product, you merely search on social media applications like Instagram. This is an opportunity for every brand to attract customers using Instagram.
Understanding Instagram Algorithm
First, you need to understand how Instagram works. An Instagram Algorithm is used to show customers what they are searching for. Three factors are used by Instagram algorithms which are interest, relationship, and timeliness. Interest means that Instagram will give you suggestions about posts depending on your previous history of search items. Relationship factor includes that people who you interact more with on Instagram will be added to your friends and family category. Timeliness factor consists of the recent posts will come at the top of your feed.
Getting more Instagram video views
You can get more opinions on your Instagram videos by following tips mentioned down below
- Posting when Followers are Online
While posting your video on Instagram, make sure that the majority of your followers are online. This way, your video post will appear quickly and on the top of their recent feed. If you post while your followers are offline, the post will go down below, and followers will not know about your post until they scroll down.
- Make attractive content of the video
What you have recorded in the video also matters. The content of the video should be impressive and different. Anything unusual gets more attention. If you are making a video for your business, make the video of the best product you offer. The video must be made in a way that highlights the details and features of your product. People often complain about the difference between the products they see in pictures and reality. By making a video instead of taking a picture will eliminate this customer fear. Furthermore, the content should be relatable and according to the needs of the customer.
- Use of Hashtags
Hashtags can do wonders to attract people towards your video. You should choose the right hashtag on your video post. When people search for a related product, your product with the same hashtag of the searched name will appear in suggestions.
- Professional Tools
You can always use professional tools to increase your video viewership. You can use views for Instagram views. There are different packages available that provide facilities to improve aspects of your videos.
You can also use Instagram Ads to increase viewership.
- Description of your video post
What you write about your video can make a difference. The story should be catchy. It should not be too long to read. If it is a video of your product, it should mention the best and unique feature of your product.
- Posting on Peak times
To get more views on your Instagram video, post on peak times. Consider the timings when everyone will be using Instagram. Is you will post early in the morning; you will not get many views as the video will go down as older posts on feed. Best timings are considered in the evening, and at night when people are free and scrolling down, their Instagram feeds.
- Choose a thumbnail for the video
When you are about to upload a video on Instagram, you can select filters and cover for the video. Choose the cover for the video which is attractive and shows the central element of your video. It will entice people to click and view the video.
Instagram is now a successful platform to increase business sales. Not only you can use for business purposes but to gain popularity as a personal blogger and more. If you get more video viewership on Instagram means that your particular business or blog is achieving success.