What exactly your user engagement looks like will depend on the product. A travel app is not likely to be used as often as a shopping account. As such, there’s no one single engagement metric that we take to be the golden standard for all products.
However, engagement is nothing more than a user who is engaging with your product repeatedly. It’s what all businesses want. The more engaged a customer is, the more satisfied they are with what you’ve got to offer.
In this article, we’re going to take a look at how to increase user engagement and retention via the user journey. These are ways to increase user engagement and retention via the user journey.
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